Hey hey gang. We’ve got a week with some online businesses coming up for sales!

Personally speaking I have had a busy 2 weeks! I left Queenstown and spent about a week in the Glacier land of New Zealand where internet access was abysmal, and today I took the ferry (insta pic) from South Island to North Island where I’ll be spending the month in Rotorua. The week in the glacier land without internet really killed my business mojo so I’ve got a busy week ahead to catch up.

Worth a Listen: Before we jump into it, I wanted to share this podcast I heard with an entrepreneur who bought 150k/yr (rev) faux floral ecom business and grew it to 4,000,000/yr and still growing. I felt it covered a lot of aspects of building a large ecom business candidly and found it inspiring.

Acquiring Minds: Bought Tiny, Grew to 4m

Now let’s get to it:

Skincare Brand That Is Killing it ($1,373,000 / Yr)

• 💰 Asking Price: $4,000,000

• 💼 EBITDA: $1,373,000

• 📊 Revenue: $6,152,000

• 📅 Established: 2021

Often overlooked by the male 'businessman' audience may over look it, the skin care audience is a huge and evergreen (You've certainly noticed the trending Dr. Pimple popper videos). This business is smack dab in the middle of that audience with products like a blackhead remover, Enzymatic Peeling Gel,Green Clay Mask, and a callus remover.

An incredible 88% gross margin and $165 AOV has allowed them to thrive with paid advertising, all while they seem to proactively have build a brand with over 1000 UGC videos and influencer endorsements along with use by MDs.

Although not the most time-tested of businesses only being launched in 2021, it seems to have built an incredible 'brand' and is listed at a fair asking price of 3x cashflow.

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Mushroom Extract Making $421,000 / yr

• 💰 Asking Price: $1,500,000

• 💼 EBITDA: $421,594

• 📊 Revenue: $963,382

• 📅 Established: 2020

You hear about “lotions & potions businesses” and here we have one. This thing seems too good to sell!

About 50% margin. Unique brand. Supplier fulfillment (no inventory). 40% repeat customer rate. Owners only work 1 hour per week. What box is not checked? The one for ‘ever green product’ and maybe 'believe in the product’.

If you have any thoughts on this business/model, let me know.

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Wall Organizers Profiting 166k w Potential

• 💰 Asking Price: $500,000

• 💼 EBITDA: $166,913

• 📊 Revenue: $1,172,000

• 📅 Established: 2019

I'm a minimalist kinda dude, so I never think about wall organizers.... But once I noticed this business selling over $1,100,000 per year I recalled thinking about another business I saw selling printable wall organizers (a digital product).

Admittedly the sub 10% margin is atrocious, but the product has a nice $150 AOV, a strong 30% repeat customer rated a Lifetime value of over $300, and a strong social media presence. The business utilizes a 5,000 square foot warehouse, but the sellers offer to 3PL product. This is certainly odd-interesting. Are the sellers serial ecom entrepreneurs and selling their loser? And it is also SBA eligible.

The positive attributes show a solid brand being established, product-market fit and I see opportunity here for a foothold to bolt on some digital products.

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Apple Product Re-commerce Making 300k

• 💰 Asking Price: $1,975,000

• 💼 EBITDA: $300,000

• 📊 Revenue: $3,000,000

• 📅 Established: 2015

This business uses the ‘re-commerce’ model! Their website allows people to get a fast cash offer and they buy it, and resell it. It’s not a space I know much about but it seems to be a resilient and ever growing industry as new tech develops. This business has established themselves in the market over 9 years, and it is an industry with high-er barriers to entry.

The multiple at 6.5x is a little steep though. I think more realistically this is a 4-5x business.

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SEO Tool To Find Keyword Weakspots

• 💰 Asking Price: $600,000

• 💼 EBITDA: $207,000

• 📊 Revenue: $250,000

• 📅 Established: 2020

Evergreen software that keeps users coming back is always nice to own! As a user of SEO tools, I know I’ve always thought about owning one. Why? because of they just provide insightful data (unfortunately it doesn’t even need to be good) people will keep paying for it — myself included.

This tool uses a concept of “weak spots” to find good keywords to target. Even with the recent algo changes in the SEO world, there is a huge sea of people looking to find ‘easier keywords’. This business has established itself to the tune of 250k revenue.

With these SAAS margins of 75%+ there is a ton of room to acquire new customers with ads or affiliate offers! and a multiple of 2.9x is reason to =)

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That’s wrap. As always if you have any further insight or 2 cents on these businesses, shoot me a reply. I’m a real person and run this letter as a passion project and mental exercise.

—

Corey