2024.11.09 - Online Biz Acquisition Opps

Who's buying this 4.9mm Scuba brand and moving to the islands?

Hey hey peeps, happy Saturday.

This week my big focus has been on improving the ā€˜content marketingā€™ of the Accounting CPE business I own. I want not just ā€˜alrightā€™ content that search engines pick up but truly GREAT content that a reader/viewer is like ā€œdamn that was good, gonna book mark itā€. Iā€™ve already got 2 CPAs writing blog posts, but their quality needs to be elevated, and I also need to get video content flowing out. I will likely be hiring a virtual assist with strong accounting experience to create video content, manage the written content, and also handle the ā€˜business administrationā€™ which is really quite minimal.

Thatā€™s where Iā€™m at. Here are the deals Iā€™ve found (Iā€™ll likely send out more later.

// High-Margin Underwater Breathing Brand | 3.7x Multiple

// Profitable Property Management SaaS | 5.4x Multiple

// Profitable Online Bicycle Shop with Drop Ship Model | 3.0x Multiple

šŸ”« Gun to my head question:

If I had to write a check for one of the businesses in this email, with no other details which one would it be?

I like all of these businesses. A LOT.

The underwater breathing brand is a great product with high margins, and fair multiple.

The property management saas is, well sticky saas.

And then thereā€™s the bike shop. Good margins for an ecom business, drop ship, still has a retail location (that could be closed according to listing). Aside from the fundamentals which are good, Iā€™d go with this because of ā€˜buyer business fitā€™. My life revolves around mountain biking, and I spend egregious $$$ pursuing the passion each year. My own travel/riding content (which I already make) could synergize with the marketing for growth, and then I could also take substantial tax deductions for all the bike /travel stuff I do anyways. Iā€™m getting the CIM on this one right now. Donā€™t bid me up lol.

// High-Margin Underwater Breathing Brand | 3.7x Multiple

šŸ’° Asking Price: $4,900,000
šŸ“Š Gross Revenue: $2,660,000
šŸ’¼ Cash Flow: $1,330,389
šŸ“… Established: 2019

Overview:
This popular underwater breathing brand is known for its captivating social media presence, driven by stunning user-generated content (UGC) from scenic underwater locations. With a remarkable 50% EBITDA margin, the brand boasts strong profitability, and its products are manufactured exclusively for them, though itā€™s uncertain if they hold patents. The high average order value (AOV) reinforces its premium position, but questions around product liability remain essential considerations.

Highlights:

  • Engaging UGC & Social Media: Leveraging breathtaking underwater content, ideal for sustained social engagement.

  • High Profit Margins: 50% EBITDA, rare among physical product brands.

  • Exclusive Manufacturing: Products are custom-made, though patent status is unclear.

  • Premium Market Position: High AOV signals strong brand appeal among adventure enthusiasts.

Questions:
ā“ Are products patented, and how does this impact market defensibility?
ā“ What are the liability considerations associated with product usage?
ā“ Could expanded social media engagement drive global market penetration?

// Profitable Property Management SaaS | 5.4x Multiple

šŸ’° Asking Price: $2,350,000
šŸ“Š Gross Revenue: $543,313
šŸ’¼ Cash Flow: $437,246
šŸ“… Established: 2010

Overview:
This established property management SaaS offers high margins and provides valuable integrations with major travel sites like Airbnb, Vrbo, and Google Travel. With over 80% EBITDA, the business is highly profitable, but the valuation may seem steep unless the software is up-to-date. Operated by two active owners, this setup could pose challenges for a buyer who may need to find replacements for both roles. Earnings adjustments can sometimes underestimate replacement costs, which adds to the consideration for a potential buyer.

Highlights:

  • High EBITDA Margins: Above 80%, showcasing strong profitability for a SaaS.

  • Key Integrations: Connects directly with large booking platforms, supporting valuable client relationships.

  • Growth Opportunities: Potential to expand into new vacation rental segments (e.g., mountain cabins) or scale with a dedicated sales team.

  • Remote Operations: Minimal overhead, with current owners working from home.

Questions:
ā“ Is the software fully current, and how often are updates or new features rolled out?
ā“ What would be the realistic cost of hiring replacements for both owners, given their involvement?
ā“ Are there untapped markets or travel segments where this software could add significant value?

// Online Bicycle Shop with Drop Ship Model | 3.0x Multiple

šŸ’° Asking Price: $800,000
šŸ“Š Gross Revenue: $984,922
šŸ’¼ Cash Flow: $263,415
šŸ“… Established: 2011

Overview:
This established eCommerce bicycle brand has sustained above-average margins (25%+) for over a decade, a rare feat in the drop shipping space. 100% of products can be drop-shipped from U.S.-based suppliers, allowing for low overhead while maintaining a $200 average order value (AOV). The business has a 60% repeat customer rate, supported by a 20,000+ email list and a solid social media presence. With a physical retail location, thereā€™s potential for a full transition to drop shipping if industry requirements permit. This setup could appeal to buyers with a strong grasp of eCommerce or drop shipping.

Highlights:

  • Sustained High Margins: Over 25% margin in a drop shipping model, sustained for 13 years.

  • Versatile Sales Channels: Sells through eBay, Facebook Marketplace, a branded website, and a retail location.

  • Engaged Customer Base: 50,000+ followers across social platforms and a high repeat customer rate.

  • Efficient Operations: 100% of online products are eligible for drop shipping from 20+ U.S. suppliers.

Questions:
ā“ Is the physical retail location required by suppliers, or could this become a fully remote operation?
ā“ What factors have contributed to maintaining high margins, and can they be sustained long-term?

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