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2025.01.29 - Online Biz Acquisition Opps
Corey Philip
January 29, 2025
14-Year-Old Dental SaaS Business
Asking Price: $400,000
Revenue: $118,822 | Income: $91,854 | Multiple: 4.35x
Overview
This 14-year-old SaaS business provides HIPAA-compliant solutions for securely storing, sharing, and reviewing patient records. With a sub-1% monthly churn rate and a $2,000+ lifetime customer value, the platform has cultivated a loyal user base of 350+ customers across dental practices, DSOs, and universities.
The current owner spends just 2-3 hours per week managing operations, making it a low-maintenance, cash-flowing business. While minimal marketing has been done, growth opportunities exist by targeting DSOs and universities through direct email outreach.
Corey’s Take
This is a sticky SaaS business with a long history, which likely means there are easy wins available for a buyer. The valuation at 4.35x is fair—while the software may feel dated, its loyal customer base and recurring revenue support the multiple.
The easiest path to growth I see is selling the existing product as-is through direct email outreach. A buyer could establish a remote sales team to manage inbound leads generated from these campaigns, making the process scalable and efficient. There’s no need to overhaul the product initially, as the current offering appears to meet the needs of its niche.
However, this is a “micro SaaS” business, with an average revenue per user of $30/month (est based on revenue and customer count). The risk lies in competition from larger dental SaaS providers who could bundle similar functionality into broader offerings. Still, with focused sales efforts, this business could expand its customer base and maintain its foothold in the dental industry.
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