2025.01.30 - Online Biz Acquisition Opps

Interesting Find - GHL SaaS Business

Author

Corey Philip
January 30, 2025

GHL SaaS for Real Estate Investors

Asking Price: $645,000 | SDE: $216,000 | Multiple: 3.5x

*This business listing is an ‘interesting find’. While I typically focused on well established, high quality businesses I also send out listings that are interesting for some reason or another.

Overview

This SaaS business, built on GoHighLevel (GHL), serves real estate professionals such as wholesalers and acquisition teams. Operating since 2023, it offers CRM and marketing automation tools, complemented by Done-For-You (DFY) systems to streamline contact management and lead nurturing.

The business boasts a loyal customer base of 282 active subscribers with a 5% churn rate and generates $40,464 in monthly recurring revenue (MRR).. With established SOPs and a skilled technical team, the current owner spends just 10 hours weekly managing operations.

Financially, the business achieves a 37% profit margin, with upsells and cross-sells contributing 5-10% of revenue. Growth opportunities include expanding into other niches, boosting digital marketing, and improving SEO to capture more leads.

Corey’s Take

This is interesting because it is a Go High Level Saas. Gohighlevel is a crm/marketing automation platform that can be white labeled at a very low price -- like $497/m. Resellers generally bundle it with some customized templates and/or agent style services.

There's a huge community that has been built around it with many people that have successfully built larger businesses white-labeling and countless more that have failed.

Personally speaking I've struggled to see any value in working with a white label saas product that the end user could sign up for directly and I also find the software itself to suffer from glitches/bugs.

As I consider this business, the issue I see is that this business will have been viewed my dozens of potential acquirers all with ability to go sign up to this saas and try recalling it a to the same audience.

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