28 April 2024 - Online Biz Acquisition Opps

Who's Buying This Housing SaaS Business?

Hey hey peeps, we got some interesting ones this week including some kind of housing industry SaaS at a low multiple.

Personally it’s been full steam ahead. My outbound sales team made some sales for our pay-per-call brand which was a nice (much needed) result. And fresh of my declined offer for a business that was in my email newsletter here, I have been re-evaluating my digital assets to look for opportunities. Over the years I have a handful of websites that are defunct, but aged with topically relevant content. Like contractormomentum.com which I used to host a podcast from. Breathing fresh life and content into this site and others could provide a great platform for new businesses.

And I’m looking into proactively growing this newsletter. Feedback has been great, organic growth has ensued, and well I love writing it and am passionately pursing (more) online businesses!

Here’s the online business listing that stood out this week.

Niche Medical Billing Cashflowing $1,100,000 per year

  • 💰 Asking Price: $4,700,000

  • 💼 EBITDA: $1,100,00

  • 📊 Revenue: $1,925,000

  • 📅 Established: 2009

This niche medial billing practice working with physical/occupational therapists and boats a 92% customer retention rate. It's grown to annual revenue of nearly 2mm with no marketing which is impressive in an industry that typically spends a lot on leads/marketing. The listing gives us the detail of 3 employees with 13 highly trained billing specialists... I'd guess they're independent contractors. The valuation is steep but with a 16 year track of high margins, an economically resistant industry, this business seems to be carved deep into success.

Canadian Lending Leads

  • 💰 Asking Price: $445,000

  • 💼 EBITDA: $127,728

  • 📊 Revenue: $360,145

  • 📅 Established: 2020

This one lands right in my arena of lead gen!

This one is unique because it notes they generate traffic through 40 affiliates… so they’re not using SEO, or paid advertising. Having affiliates means this business must have direct relationships with the banks, which is good. The other plus side of this model is you’re not subject to the cost of ads performance risk — the affiliates eat that. From my perspective I see running in-house advertising as a big opportunity. I would mention the upcoming FTC regulation which effectively prohibits reselling leads to multiple times over, but this business in Canada.

22 Yr Online Job Board For Dubai

  • 💰 Asking Price: $1,100,000

  • 💼 EBITDA: $390,893

  • 📊 Revenue: $585,875

  • 📅 Established: 2002

This job board website has been online for 22 years with an exact match domain! While that no doubt helps them with SEO, they also thrive with advertising and a 15 person outsourced sales team. This shows a lot of substance to the business beyond being a glorified content play — which many job boards are. I’d certainly do some hardcore traffic analysis to see just how dependent on Google this business is. At less than a 3x multiple, this one is REALLY interesting.

Saas Streaming Platform For Housing Industry at 2.1x Multiple.

  • 💰 Asking Price: $802,090

  • 💼 EBITDA: $375,00

  • 📅 Established: 2021

I don’t exactly understand what this one does, and it’s not as aged as I like… but it’s REALLY interesting.

“All revenue is recurring and comes from solid industry service providers like lenders, appraisal companies, title companies, insurers, lawyers and more. “

And the seller states ‘wifes multiple sclerosis’ as a reason for selling, which is unfortunate, but is a much better reason to sell (from the buyer’s perspective), than simply a ‘cashout and move on’ reason.

As always gang…

shoot me a reply if you have any questions of feel like I missed something!

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