Mobile appNov 13
8D Spatial Audio iOS App for Sleep, Focus and Relaxation
An iPhone app of moving 8D soundscapes and binaural beats for sleep and focus, grown only through its own social accounts. Last month's revenue ran below its 12-month average.
- Ask
- $446K
- Profit
- $151K
- Multiple
- 3.0x
- Ask
- $446K
- Revenue
- $272K
- Profit
- $151K
- Margin
- 56%
- Multiple
- 3.0x
- Age
- 1 yr (2025)
How it rates
ValuationFair
Similar mobile apps we've tracked mostly ask 2.7–4.7x profit, or 2.3–4.0x adjusted for its higher risk; this one asks 3.0x.
Durability
Only 17 months old, sold only through Apple's App Store, and all its growth comes from social media.
Hands-off
Overhead is about $2,000 a month, but someone has to keep posting to social accounts with over 100,000 followers.
Why it's interesting
- The seller says 13.2% of new users start a subscription within 14 days and 7.0% pay, which puts its conversion in the top 10% of health and fitness apps.
- 3,691 paid subscribers and 114,400 downloads, with no money ever spent on paid ads.
- Social accounts with over 100,000 followers transfer with the sale, along with the code, domain and app.
- Overhead is about $2,000 a month and profit is about 55% of revenue. The business entity is verified, and a P&L is in the data room.
What to watch
- Last month's revenue of $17.3K is below the 12-month average of about $22.6K a month. For an app described as growing 1,000%, that suggests revenue has already peaked.
- Only 2.5K–5K people use the app each month and 5% use it daily, against 3,691 paying subscribers. Many subscribers may not be using it, so cancellations could follow.
- It runs only on iOS and sells through Apple's subscription system, competing with Calm and Endel.
- If many subscribers pay yearly, the last 12 months' revenue may include upfront payments that won't renew at the same rate.
Ask the seller
- What were revenue, new subscribers and cancellations in each month since launch?
- What share of subscribers are on annual plans, and how many annual renewals have come due so far?
- Who makes the social media content, how many hours a week does it take, and on which platforms are the 100,000+ followers?
Growth plays
- Launch an Android version on Google Play, which the app doesn't have yet.
- Test Apple Search Ads on sleep, focus and binaural-beats searches, given the strong trial-to-paid conversion.
- Bundle sleep and focus soundscapes into employee benefit plans sold through corporate wellness platforms.
Nov 13Added to Acumen Wire