African American Culture Print-on-Demand Apparel Brand
Ecommerce brandIt sells original T-shirts and hoodies about African American heritage, faith and identity, printed only when ordered. Sales fell about a fifth in the last six months.
Ask $87.1K · Profit $43.6K · 2.0x · Empire Flippers
Oct 26
- Ask
- $87.1K
- Revenue
- $238K
- Profit
- $43.6K
- Margin
- 18%
- Multiple
- 2.0x
- Age
- 1 yr (Aug 2025)
- Label
- Small Growth Play
- Reason
- A working brand with real sales in its first year, though the 18% margin leaves little room for error.
Why it's interesting
- Revenue of $238K on the listing page after about 14 months of trading, with no stock to buy or store because every item is printed to order.
- Original statement designs on heritage, faith and social themes give it a recognisable identity rather than generic print-on-demand stock.
- Traffic is up 4,699% over 10 months per the listing page, so the audience has kept growing even as sales slipped.
What to watch
- Revenue is down 21% and profit down 14% over the last six months, per the listing page.
- An 18% margin is thin for print-on-demand; printing and platform costs leave little buffer if sales keep falling.
- Demand comes from social media, and the listing does not say which platforms or whether the founder's own content drives it, which may not transfer.
Who it fits
A social media marketer who can create content for this audience part-time and is comfortable buying a young, recently slowing brand.
Ask the seller
- Which social platforms bring in sales, and is any of that traffic tied to your personal account or face?
- What caused the 21% revenue drop over six months while traffic rose sharply?
- Which print-on-demand supplier do you use, and what are your per-item costs and delivery times?
Growth plays
- Sell bulk custom runs to Black churches, HBCU alumni groups and family reunion organisers, which match the heritage and faith themes.
- Build Black History Month and Juneteenth collections with email and social campaigns launched weeks ahead, since the designs already centre heritage and education.
Oct 26Added to Acumen Wire