B2B SaaSNov 14
AI Analytics SaaS That Answers Data Questions in Plain English
A one-person AI tool that answers questions about a company's spreadsheets and databases in plain English. Revenue is shrinking 19% a year as sign-ups slow and search traffic drops.
- Ask
- $400K
- Profit
- $160K
- Multiple
- 2.5x
- Ask
- $400K
- Revenue
- $248K
- Profit
- $160K
- Margin
- 64%
- Multiple
- 2.5x
- Age
- 3 yrs (2023)
How it rates
ValuationFair
Similar B2B software businesses we've tracked mostly ask 2.4–5.5x profit, or 2.0–4.7x adjusted for its higher risk; this one asks 2.5x.
Durability
Only 3 years old, revenue is falling 19% a year, and churn is rising.
Hands-off
One owner runs it alone alongside a fractional CTO job, but the AI product needs technical upkeep.
Why it's interesting
- Between 1,000 and 5,000 paying customers on subscriptions, and profit is about 64% of revenue.
- Last month brought in $20.7K of revenue and $17K of profit, so it is still profitable while revenue falls.
- It connects to spreadsheets, databases, ad platforms, CRMs, ecommerce and analytics tools, and turns questions into charts, live dashboards and alerts.
- Built on React, AWS and Stripe, and the sale is guided by Acquire's M&A team.
What to watch
- Revenue is falling 19% a year, and churn of 5–10% is marked as rising. The owner says new customers have slowed and a recent domain change hurt search traffic.
- The owner has moved the business from consumers to business customers but says B2B is outside their expertise. There is no sales team, and marketing has been minimal.
- It competes with AI analytics tools such as Julius AI, Quadratic and Querri. The listing doesn't say which AI model providers it relies on or what they cost.
- The listing's connected charts look stale. One shows web traffic dated May 2023, before the September 2023 founding, so the metrics need checking against the P&L and Stripe.
- At 2.5 times profit the price sits near the low end for business software, which fits a product that is shrinking.
Ask the seller
- Can you share monthly revenue, new sign-ups and cancellations for the last 24 months, marking when the domain change happened?
- Which AI model providers and hosting services does the product use, and what do they cost each month?
- How many customers are business team accounts rather than individuals, and what does each group pay on average?
Growth plays
- Check that the old domain sends visitors and search engines to the new one, and file a change of address in Google Search Console to win back the lost search traffic.
- Sell to marketing agencies as a client-reporting tool with branded dashboards and alerts across their clients' ad and analytics accounts.
- List the product in the app marketplaces of the CRM, ecommerce and analytics tools it already connects to, to reach business buyers without a sales team.
Nov 14Added to Acumen Wire