Mobile appNov 4
ASL Learning Subscription App
An app teaching American Sign Language to beginners tripled its sales in its third month live and now gets about 114,000 downloads a month.
- Ask
- $5M
- Profit
- $293K
- Multiple
- 17.1x
- Ask
- $5M
- Revenue
- $365K
- Profit
- $293K
- Margin
- 80%
- Multiple
- 17.1x
- Age
- under 1 yr (Jul 2026)
How it rates
ValuationHigh
Other mobile apps we've tracked mostly ask 2.8–4.9x profit, or 2.3–4.2x adjusted for its short history or recent decline; this one asks 17.1x.
Durability
Launched in July 2026, with almost all sales so far through Apple's App Store.
Hands-off—
Owner hours and staff aren't stated.
Why it's interesting
- Last month alone brought $292.8K in revenue and $251.4K in profit on about $21K of monthly marketing spend.
- Subscription model with 9,500 annual subscribers, 318.7K total downloads and a 4.8 rating.
- Android launched only last month and brought $20.8K, so most sales so far likely come from Apple's App Store, leaving a second platform to build out.
What to watch
- Founded in July 2026, so the figures cover roughly three months: no renewal history, no seasonality, and the first annual subscribers won't come up for renewal until next summer.
- The figures mix bases: the seller's tripling from $90K matches the $272.7K 'proceeds' (likely after store fees), while the listing shows $292.8K in revenue for the same month, and the stated full-period profit of $292.8K exactly equals that month's revenue, which may be a field mix-up.
- At $5M the ask is about 1.7 times last month's profit annualized, so the price only works if the spike holds; nothing in the listing shows a moat against the other ASL apps on the App Store.
Ask the seller
- What drove proceeds from $90K to $272.7K in one month: a viral post, an App Store feature, or a change in ad spend?
- Are the monthly revenue figures gross or after App Store fees, and can you show each month since July on one basis?
- How many of the 9,500 annual subscribers came through free trials, and what trial-to-paid and refund rates are you seeing?
Growth plays
- Family plans aimed at hearing parents of deaf or hard-of-hearing children, marketed through early-intervention programs and pediatric audiologists.
- Classroom licences for high school and college ASL courses, giving teachers progress tracking across a class roster.
- Bring Android up to par with iOS with Google Play store-listing tests and Play ads, since that platform launched only last month.
Nov 4Added to Acumen Wire