Ecommerce brandNov 9
Assistive Alarm and Doorbell Brand for Deaf and Hard-of-Hearing Customers
It sells vibrating wristband alarms and flashing-light doorbells to deaf and hard-of-hearing customers through Shopify, with manufacturing and shipping outsourced. Last month's sales were about half its monthly average.
- Ask
- $400K
- Profit
- $395K
- Multiple
- 1.0x
- Ask
- $400K
- Revenue
- $2.06M
- Profit
- $395K
- Margin
- 19%
- Multiple
- 1.0x
- Age
- 1 yr (2025)
How it rates
ValuationLow ⚑
Similar ecommerce brands we've tracked mostly ask 1.4–3.2x profit, or 1.2–2.8x adjusted for its higher risk; this one asks 1.0x.
Durability
About 1 year old, driven mainly by Meta ads, and last month's revenue was about half the monthly average.
Hands-off
The owner works 10 to 15 hours a week while Chinese factories and third-party warehouses make and ship orders.
Why it's interesting
- $2.06M revenue over the last 12 months at about 77% gross margin, with a 0.3% return rate.
- About 70,000 email and 9,400 SMS subscribers, and about 28,000 customers served since launch.
- 15 products, $32K of inventory, and outsourced manufacturing and fulfilment through Chinese suppliers and U.S. and China-based third-party warehouses.
- The seller offers flexible transition support and a three-year non-compete.
What to watch
- Last month brought $92.8K revenue and $10.7K profit, against monthly averages of about $172K and $33K over the last 12 months.
- Meta ads bring in most customers, with Google, email and SMS in support, and Shopify is the only sales channel.
- The figures don't fully line up: the business was founded in September 2025, yet it reports a 1% annual growth rate, which needs a prior year to compare against.
- All products are made in China, so U.S. tariff changes likely hit costs directly.
- At about 1 times profit, the ask is well below what ecommerce brands usually fetch; the broker links the discount to its reliance on paid ads and one sales channel, and last month's drop may also play a part.
Ask the seller
- Why is the business priced at about 1 times profit, and what do monthly revenue, Meta ad spend and profit look like for each of the last 12 months?
- Was last month's drop to $92.8K revenue seasonal, caused by an ad account or creative problem, or part of a longer slide?
- When did sales actually begin, given the September 2025 founding date, and how many customers have bought in the last 12 months?
Growth plays
- Sell to state telecommunications equipment distribution programs, audiologists and schools for the deaf, which buy alerting devices for deaf and hard-of-hearing people.
- List the wristband alarm and doorbell on Amazon, where shoppers search for alerting devices for deaf people, to cut reliance on Meta ads.
- Sell wristband-and-doorbell bundles to the 70,000 email subscribers, and use the list to launch the planned new product without paying for ads.
Nov 9Added to Acumen Wire