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Amazon brandNov 5

Automotive and Outdoor LED Lighting Amazon Brands

Two car-accessory brands sell off-road light bars, fog lights and landscape lighting, beside a small bedding brand. Its Amazon seller account is registered to a company in China.

Ask
$56.1K
Profit
$28K
Multiple
2.0x
Ask
$56.1K
Revenue
$386K
Profit
$28K
Margin
7%
Multiple
2.0x
Age
6 yrs (first sales Jan 2020)

How it rates

ValuationLow ⚑

Other Amazon brands we've tracked mostly ask 2.2–2.9x profit; this one asks 2.0x.

Durability

6 years of sales, but nearly all of them go through Amazon.

Hands-off

The owner works about 10 hours a week alongside two part-time staff in China.

Why it's interesting

  • The range is broad: 75 products across off-road, fog and landscape lighting bring in about $386K of revenue.
  • Almost all stock (95%) sits in Amazon's warehouses and the rest with a third-party warehouse, so nobody stores or ships orders from home.

What to watch

  • Profit is only about 7% of revenue, so a modest rise in ad, fee or freight costs could wipe out much of it.
  • Because the seller account's legal entity cannot be changed from China, a buyer may face an awkward or limited handover; the listing doesn't explain how the transfer works.
  • Sales to Amazon as a wholesale vendor stopped in April 2025, and the listing doesn't say how much revenue that channel carried.
  • An eBay store that sold about $90K in 2025 at roughly 20% margin is not part of the sale, and the third brand's trademark has lapsed.

Ask the seller

  1. Why is the price below what similar Amazon brands usually ask?
  2. How would a buyer outside China take over and operate the seller account whose legal entity is locked there?
  3. How much revenue did wholesale sales to Amazon bring before April 2025, and how have monthly sales moved since?

Growth plays

  • Negotiate the eBay store into the deal: at roughly 20% margin it earns far more per sale than the Amazon business.
  • Sell the landscape lighting in bulk to hardscape installers and landscapers, who fit lights across whole patios and paths.
Nov 5Added to Acumen Wire
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How we rate

Every business gets three ratings, each with a one-line reason. They describe the business; they don't decide whether it's listed.

FairHighLow ⚑Valuation
The asking price compared with similar listings we've tracked, adjusted for the business's record and size. Low means cheaper than most similar listings: ask why before anything else.
Durability
Whether the profit is likely to last. Three dots take 5+ years, steady or growing sales, and no reliance on one platform, one traffic source or paid ads alone.
Hands-off
How little of the owner's own time the business needs. Three dots: under about 10 hours a week, or a team runs the day-to-day.

A dash means the listing doesn't say. Businesses listed before we started rating, in early November 2026, show no ratings.