Lead generationNov 11
Car-Shipping Lead Generation Business Selling to Auto Transport Brokers
It buys Facebook and Instagram ads to collect car-shipping quote requests and sells them to 20+ auto transport brokers, who pay from prepaid balances.
- Ask
- $481K
- Profit
- $172K
- Multiple
- 2.8x
- Ask
- $481K
- Revenue
- $377K
- Profit
- $172K
- Margin
- 46%
- Multiple
- 2.8x
- Age
- 1 yr (2025)
How it rates
ValuationFair
Similar content and info-product businesses we've tracked mostly ask 1.9–3.3x profit, or 1.6–2.8x adjusted for its higher risk; this one asks 2.8x.
Durability
Founded in March 2025, and every quote request it sells comes from paid Facebook and Instagram ads.
Hands-off
A two-person team runs daily operations, and the founders spend 1 to 2 hours a day combined.
Why it's interesting
- Revenue rose 67% from Q1 to Q3 2026, and October set a record at $51.4K revenue and $22.5K operating profit.
- Brokers set standing daily orders against prepaid balances. The custom CRM routes each lead and deducts its cost, and Stripe handles weekly card top-ups.
- Repeat brokers made up 89% of September's billed lead sales, and the largest customer is about 20% of revenue.
- The listing says the two-person team that runs lead generation and broker relationships intends to stay after the sale.
What to watch
- About 20 months of history, so the 12-month figures cover most of the business's life, and the page's annual chart shows no usable earlier results.
- All leads come from paid Meta ads, and the listing gives no ad spend or cost per lead, so it doesn't show how margins hold up as ad costs change.
- The 89% repeat-buyer figure covers one month of sales, not customer retention over time.
- At about 2.8 times profit, the price sits at the top of the range for similar listings once the short, ad-driven history is taken into account.
Ask the seller
- What were monthly Meta ad spend, cost per lead and leads sold for each of the last 12 months?
- Are the two team members employees or contractors, what do they earn, and is either one essential to the Meta ad accounts?
- How much revenue comes from the profit-sharing referral partnership, and does that agreement transfer to a buyer?
Growth plays
- Run Google search ads, or build SEO, for the ShipWise quote site so that not every lead comes from Meta.
- Use the same CRM and prepaid ordering to sell household-moving leads to moving brokers, a market the seller already names.
- Refer car-shipping customers to auto insurance partners for an extra referral fee, which the listing names as an adjacent market.
Nov 12Added to Acumen Wire