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Chemical-Free Home Pest Control Brand

DTC consumer brand

Launched in 2024, it sells plug-in pest repellers plus rodent pouches and mosquito patches built for repeat orders. Its sales documents give two different revenue figures.

Ask $9M · Profit $2.65M · 3.4x · Acquire Weekly

Worth StudyingOct 24
Ask
$9M
Revenue
$13.2M
Profit
$2.65M
Margin
20%
Multiple
3.4x
Age
~2 yrs (2024)
Label
Worth Studying
Reason
Selling at scale with repeat-order refills, but only about 2 years old, too new to judge its durability.

Why it's interesting

  • A device-plus-consumables model: plug-in ultrasonic repellers paired with repeat rodent pouches and mosquito patches at $29.99–$39.99.
  • About 98% of sales run through its own store, backed by ~150K email and 15K SMS subscribers.
  • The ask was cut from $11M to $9M, about 3.4x adjusted EBITDA of $2.65M.

What to watch

  • The advisor's documents disagree on revenue ($13.2M vs $15.9M), and no monthly P&L is in the file.
  • Ultrasonic efficacy claims draw FTC scrutiny, and the BBB F rating suggests unresolved customer complaints.
  • Launched in 2024, and the period of the adjusted EBITDA is not stated.

Who it fits

An operator with consumer-claims compliance experience who can repair the brand's reputation before scaling it.

Ask the seller

  1. Which revenue figure is correct, $13.16M or $15.9M, and what explains the gap?
  2. What share of revenue comes from consumable reorders rather than first-time device purchases?
  3. What complaints drive the BBB F rating, and how many have been resolved?
Oct 24Added to Acumen Wire
Listed by Acquire Weekly