Children's Activity Book Publishing Portfolio
Digital productsIt publishes 78 children's activity, puzzle and story books on Amazon under 10 pen names, grouped into age-based series for gift buyers.
Ask $339K · Profit $130K · 2.6x · Empire Flippers
Oct 26
- Ask
- $339K
- Revenue
- $178K
- Profit
- $130K
- Margin
- 73%
- Multiple
- 2.6x
- Age
- 2 yrs (Mar 2024)
- Label
- Small Growth Play
- Reason
- Small by revenue and only 2 years old, but the catalogue is finished and selling well on Amazon.
Why it's interesting
- 78 titles (4 ebooks, 74 print books) across 10 pen names, so sales are unlikely to rest on a single book.
- The best seller has about 250 reviews at 4.7 stars and ranks top-10 in its subcategory; the next title holds 4.8 stars on about 55 reviews.
- A 73% margin, with revenue up 536% over the last 12 months per the listing page.
What to watch
- Growth is recent: sales began in March 2024 and most of the rise came in the last year, so the current level may not hold.
- Sales come from both organic search and Amazon ads, and the split is not given; profit could shrink if ad costs rise.
- Ten pen names sit on Amazon publishing accounts whose transfer rules and suspension risk need checking.
- At 2.6x profit after one year of sharp growth, the price assumes the recent level lasts.
Who it fits
A self-publisher or Amazon ads manager who can keep adding titles to the existing series and control ad spend.
Ask the seller
- What share of sales comes from Amazon ads, and what does that advertising cost as a share of those sales?
- Can the publishing accounts and pen names transfer, and has any account had a policy warning?
- Who created the illustrations and text, and do you hold full rights to them?
Growth plays
- Publish the print titles through IngramSpark so bookshops, libraries and school suppliers can order them.
- Package each age-based series as a boxed gift set for birthdays and holidays, building on how the series are already organised.
Oct 26Added to Acumen Wire