Condition-Specific Pet Supplement Brand

Ecommerce brand

A 21-year-old dog and cat supplement brand built around specific health conditions, where about half of customers keep reordering for years.

Ask $750K · Profit $194K · 3.9x · Website Closers

Oct 31

Label: Solid Business, Fair Price
Reason: 21 years of sales, a 26% margin and SBA pre-qualification make 3.9x fair, provided the buyer takes on the owner's 40-hour week.

Returning customers spend about $119 per order, against $89 for first-time buyers.
It owns its audience: 9,600 email subscribers with a 35% open rate, three newsletters a week, and about 40,000 Facebook followers.
A major online pet retailer started carrying two of its own formulas in September 2026, added a third in October, and has invited the brand to expand.
It's SBA pre-qualified with 10% down, and moving seven formulas to custom manufacturing is projected to add about $38K a year in margin.

The owner works about 40 hours a week on marketing, purchasing and product development.
Organic search, long its main source of new customers, has shifted with AI search; paid search only started in early 2026, so the cost of winning new customers is unproven.
It sells supplements for conditions such as cancer, Cushing's disease and pancreatitis, which likely raises FDA and FTC claim risk, even though the listing reports no regulatory issues.
4–6 month manufacturing lead times tie up cash in inventory.

An ecommerce operator with supplement or pet experience, with about $75K down under the SBA terms, ready to work full time at first.

How have revenue and new-customer orders trended over the last three years, especially since organic search traffic shifted?
What does paid search cost per new customer so far, and does it pay back on the first order or only on repeat orders?
Does the $194K profit include pay for the owner's 40 hours a week, and which of those duties could the senior team member take on?

Grow the online pet retailer account past three formulas, since the retailer has invited the brand to expand.
Add auto-ship for the condition-specific kits, since chronic conditions mean ongoing doses.
Make the informal vet referrals into a clinic wholesale program, starting with the veterinary hospital that has already asked.

Nov 2Added to Acumen Wire