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Craft Business Digital Course Brand

Digital courses and ebooks

Nearly 25,000 customers have bought its craft-business courses, and email upsells them to advanced classes. September profit fell to about breakeven, with no explanation given.

Ask $80K · Profit $84K · 0.9x · Acquire Weekly

Small Growth PlayOct 24
Ask
$80K
Revenue
$663K
Profit
$84K
Margin
13%
Multiple
0.9x
Age
2 yrs (Sep 2024)
Label
Small Growth Play
Reason
Priced at $80K despite $663K in sales, and easing reliance on Meta leaves a marketer room to grow thin profits.

Why it's interesting

  • $663K TTM revenue from 24,693 paying customers since the first sale in September 2024, plus a 41,705-contact email list.
  • Email now drives 20-30% of revenue through advanced courses up to $297 that upsell the $47 flagship bundle.
  • The owner works about 10-12 hours a week with a contractor team that transfers; the ask is $80K all cash.

What to watch

  • About 79% of TTM revenue came from Meta ads, so ad-cost swings hit profit directly, which likely explains the 12.7% TTM margin.
  • June-August 2026 averaged $17.1K monthly net profit at 23%, yet September was estimated near breakeven, an unexplained drop.
  • The $47 bundle is 59% of lifetime revenue, and all figures are advisor-reported with the monthly P&L still pending.

Who it fits

A paid-social and email marketer who can cut Meta dependence and run a small contractor team on 10-12 hours a week, with $80K plus ad float.

Ask the seller

  1. What caused September's drop to near breakeven, and how did October compare?
  2. What has Meta cost per purchase been month by month over the last year?
  3. What share of the 24,693 customers bought a second product, and what does the list earn per subscriber?

Growth plays

  • Turn the 41,705-contact list into a monthly membership (selling templates, pricing workshops, live Q&A) for hobbyists already building a craft business.
  • Publish how-to and selling tutorials on Pinterest and YouTube, where craft hobbyists already search, to cut reliance on Meta.
  • Partner with craft-supply retailers and Etsy-seller communities to offer the $47 bundle as a start-selling add-on.
Oct 24Added to Acumen Wire
Listed by Acquire Weekly