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Creatine Gummy Supplement Brand

Amazon brand

This brand's creatine gummies sell on Amazon, where about a fifth of sales come from customers on automatic repeat orders.

Ask $139K · Profit $63.1K · 2.2x · Empire Flippers

Nov 2
Ask
$139K
Revenue
$226K
Profit
$63.1K
Margin
28%
Multiple
2.2x
Age
2-4 yrs (May 2024 or May 2022)
Label
Small Growth Play
Reason
Small and profitable, with revenue up 24% in a year and room to grow beyond Amazon and its small product line.

Why it's interesting

  • Revenue rose 24% over the last 12 months, and Subscribe & Save repeat orders made up about 20% of sales over the same period.
  • Products sit under a trademarked, Brand Registered brand, the seller reports under 5 hours of work a week, and the sale includes 60 days of Zoom support.

What to watch

  • Profit fell 14% over the last 12 months while revenue rose 24%, which suggests rising costs or ad spend; the listing doesn't say why.
  • Everything ships from a single supplier in China straight to Amazon, and the Seller Central legal entity is locked to the US.
  • The seller intends to keep the right to sell supplements, and the listing's note on it is cut off, so how far any non-compete reaches is unclear.

Who it fits

An Amazon seller comfortable with PPC, a single overseas supplier and supplement-label compliance, with cash for restocking on top of the price.

Ask the seller

  1. What drove the 14% profit drop while revenue grew: ad spend, product cost or Amazon fees?
  2. What exactly does your retained right to sell supplements cover, and would you agree not to sell creatine or gummy products?
  3. Is inventory included in the price, and what are the China supplier's minimum order and lead times?

Growth plays

  • Bundle the creatine and focus or relaxation gummies into a Subscribe & Save multipack to push the repeat-order share above its current 20%.
  • Build the off-Amazon affiliate program the listing suggests around gym owners and strength-training creators, sending tracked links to the Amazon page.
Nov 2Added to Acumen Wire
View at Empire Flippers ↗

Acumen Wire labels

Every business here gets one label: the reason it made the list. Listings that fit none are left out.

Solid Business, Fair Price
Established (5+ years), profitable (20%+ margin), steady, and fairly priced. A serious candidate to buy.
Solid Business, High Price
Meets the same quality bar, but the asking price is hard to justify.
Worth Studying
An interesting model or growth story, or a larger business that doesn't meet the Solid bar. Better to learn from than to buy.
Small Growth Play
A small working business ($25K+ revenue, $10K+ profit) that a skilled marketer could grow.