Cricut Crafting Membership
Courses & coachingBeginners learn to use Cricut cutting machines through its courses, project tutorials and live Q&A calls, while a contractor's paid ads keep new members arriving.
Ask $154K · Profit $61.7K · 2.5x · Empire Flippers
Oct 29
- Ask
- $154K
- Revenue
- $282K
- Profit
- $61.7K
- Margin
- 22%
- Multiple
- 2.5x
- Age
- 2 yrs (Nov 2023)
- Label
- Small Growth Play
- Reason
- Only 2 years old but already profitable, with a contractor team in place and a 17,000-name email list to build on.
Why it's interesting
- $282K of revenue from monthly, annual and lifetime tiers covering a starter course, 50+ project tutorials, video libraries and a community.
- Contractors handle community, marketing and support and are all willing to stay; the contractor who fronts the brand moves with the business.
- Over 17,000 email subscribers on a WordPress and WooCommerce site.
What to watch
- Members arrive mainly through paid ads, and a 22% margin leaves little room if ad costs rise.
- If PayPal subscriptions cannot be transferred, the listing warns of heavy churn at handover.
- Analytics did not track from mid December 2025 to mid April 2026, so four months of traffic and conversion data are missing.
Who it fits
A part-time owner who can manage a small contractor team and a paid ads budget, with about $155K to invest.
Ask the seller
- How many members pay through PayPal rather than Stripe, and how many are on lifetime plans?
- What is the monthly ad spend, the cost of each new member, and how long monthly members stay?
- What does the contractor who fronts the brand cost, and is there a written agreement to continue?
Growth plays
- Run a January starter promotion aimed at people who received a Cricut machine as a holiday gift.
- Join affiliate programs for vinyl, blanks and other supplies used in the 50+ tutorials, earning on materials members already buy.
Oct 29Added to Acumen Wire