Ecommerce brandNov 6
Custom Luxury Pillow and Throw Wholesale Brand
A local contractor has sewn its custom pillows and throws for about 10 years, sold almost all wholesale to retailers and designers. Revenue is verified only from April 2026.
- Ask
- $972K
- Profit
- $314K
- Multiple
- 3.1x
- Ask
- $972K
- Revenue
- $371K
- Profit
- $314K
- Margin
- 84%
- Multiple
- 3.1x
- Age
- 11 yrs (Apr 2015)
How it rates
ValuationHigh
Other ecommerce brands we've tracked mostly ask 1.6–3.4x profit, or 1.5–3.0x adjusted for the owner's workload; this one asks 3.1x.
Durability
11 years old and growing, but Wayfair brings in about half of revenue.
Hands-off
The owner processes and ships the orders, about 10 hours a week.
Why it's interesting
- It first made money in April 2015, and the seller reports continued year-over-year growth without any paid advertising.
- One local contractor has done all sewing and production for about 10 years and is willing to stay after the sale.
- Outbound shipping is charged to the retail partners' own accounts, so it stays out of the business's costs.
- A new Shopify store and a 12,000-subscriber Klaviyo list give a start on selling direct to consumers.
What to watch
- Wayfair brings in about 50% of revenue and about 98% of orders are wholesale, so a few retail buyers' terms largely set results.
- The seller keeps no central accounts and revenue is verified only from April 2026; an 84% margin is unusually high for made-to-order goods, so check which costs are in the figures.
- The owner processes and ships orders and fabric sits in self-storage, work a buyer must take on or hire for, and all production rests on one contractor.
- At 3.1x profit the ask is just above the 1.5-3.0x range for comparable ecommerce brands, on profit that is only partly verified.
Ask the seller
- Which costs sit inside the 84% margin, and are the contractor's pay, fabric and self-storage all included?
- Can you provide Wayfair payout reports or bank deposits for 2023-2025 to back the growth before April 2026?
- What are the terms with Wayfair, and how have its orders changed over the last three years?
Growth plays
- Promote the new Shopify store to the 12,000 Klaviyo subscribers with made-to-order sizes and fabrics at retail rather than wholesale prices.
- Build a trade program for interior designers, with trade pricing and fabric swatch kits, to grow a buyer group it already serves and reduce Wayfair's share.
Nov 6Added to Acumen Wire