Ecommerce brandNov 13

DIY Craft and Educational Kit Subscription Brand for Kids and Adults

For over 9 years it has sold DIY craft and educational kits for children and adults, by subscription or single order, across Canada and the US.

ValuationFair

Similar ecommerce brands we've tracked mostly ask 1.4–3.4x profit; this one asks 2.6x.

Durability

Over 9 years old with repeat subscribers in 2 countries, but the sales trend and customer sources aren't shown.

Hands-off

A contractor designs new boxes, but the owner runs marketing and product choices; who packs orders isn't stated.

Sells its own kit designs, mostly by recurring subscription, with current subscription revenue of $8,200 a month plus one-time sales.
About $20,000 of inventory is included in the $125,000 price, which comes to roughly 2.6 times the last 12 months' profit.
The owner offers training and up to 6 months of support, and the contractor who designs the boxes can stay on.
Profit is about 41% of revenue, which is a high margin for kits that ship as physical products.

Revenue is about $119K after 9 years, and the listing gives only a 12-month average with no year-by-year trend.
The listing doesn't say how new customers are found or how quickly subscribers cancel. Its growth plan depends on spending more on marketing.
It doesn't say who assembles and ships the kits or where. That decides how much hands-on work, and possibly premises, a buyer takes on.
New box concepts depend on one contractor, so losing that person would slow the product pipeline.

How many active subscribers are there, what is monthly churn, and how has the count changed over the last 3 years?
Who assembles and ships the kits, from where, and how are orders to the US shipped?
Where do new subscribers come from, and how much is spent on ads to win each one?

Sell prepaid 3- and 6-month gift subscriptions of the kids' kits to grandparents ahead of the holidays and birthdays.
Package the educational kits as semester bundles for homeschooling families and homeschool co-ops.
Turn the adult kits into team craft sessions for remote teams, sold to HR and event planners as part of the corporate programs the listing mentions.

Nov 13Added to Acumen Wire