Digital productsNov 12
Downloadable Church Skits Store with Christian Content Site
It sells over 1,000 downloadable church skits through Shopify alongside a multilingual Christian article site. Most of its visitors come from Google search.
- Ask
- $95.6K
- Profit
- $45.5K
- Multiple
- 2.1x
- Ask
- $95.6K
- Revenue
- $61.3K
- Profit
- $45.5K
- Margin
- 74%
- Multiple
- 2.1x
- Age
- 3 yrs (2023)
How it rates
ValuationFair
Similar digital product businesses we've tracked mostly ask 2.1–4.4x profit, or 1.8–3.8x adjusted for its higher risk; this one asks 2.1x.
Durability
About 3 years old, with most visitors from Google search and half its articles AI-assisted.
Hands-off
The seller runs it alone in about 2 hours a week, and digital orders are delivered automatically.
Why it's interesting
- About 75% of revenue comes from skit downloads that are delivered instantly, with the rest from Mediavine Journey display ads.
- Run by the seller alone in about 2 hours a week, with profit at 74% of revenue.
- The sale includes about 1,800 Kit (ConvertKit) and 800 Beehiiv email subscribers and the social profiles, and can include the codebase for an AI skit-rehearsal app.
- The seller offers 30 days of support by email and phone.
What to watch
- Most traffic comes from Google organic search, so a ranking update could cut skit sales and ad income together.
- About half of the roughly 1,000 articles were made with AI-assisted workflows, and new articles are written with Claude. Sites like this have often been hit by Google updates.
- Google Ads are used in peak seasons, which suggests sales are seasonal. The listing gives no monthly revenue or traffic trend.
- At 2.1 times profit, the price is near the low end for digital product businesses. Given how much it relies on Google, that looks fair rather than cheap.
Ask the seller
- What were monthly revenue and traffic over the last 24 months, split between skit sales and ads?
- What share of skit sales come from Google search, Google Ads and email, and how many buyers are repeat churches?
- How much is spent on Google Ads each year, and what sales does that spend bring in?
Growth plays
- Offer churches an annual skit membership. The rehearsal app already made two sales inside a membership offer.
- Send the 2,600 email subscribers seasonal skit packs before Christmas and Easter, so less of the sales depend on Google ads.
- Sell bundles for youth and children's ministry leaders, such as themed sets for vacation Bible school and holiday programs.
Nov 12Added to Acumen Wire