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DTC Collagen Supplement Brand for Women 40+

DTC subscription supplements

An overseas partner makes, stores and ships its collagen supplements for women over 40 and bills only for completed orders.

Ask $550K · Profit $197K · 2.8x · Website Closers

Worth StudyingOct 23
Ask
$550K
Revenue
$538K
Profit
$197K
Margin
37%
Multiple
2.8x
Age
~3 yrs (2023)
Label
Worth Studying
Reason
Too large to count as small and profitable, but about 3 years old, with recent months below an earlier peak.

Why it's interesting

  • Asset-light: an overseas partner manufactures, holds inventory and ships direct, billing weekly for completed orders; a shared virtual assistant handles support.
  • The owner works about four hours a day or less, and SDE is $197K on $538K revenue (37%).
  • Asking $550K (about 2.8x SDE) with seller financing for qualified buyers; 70% of customers return.

What to watch

  • Growth relies mainly on one paid social channel with first-order CAC at break-even, so rising ad costs hit profit directly.
  • Monthly revenue 'previously exceeded $90,000', implying lower recent months; sales rose about 43% July–September only after advertising resumed.
  • Overseas manufacturing adds tariff, shipping-time and supplement quality and compliance exposure (inference).

Who it fits

A paid-social and retention marketer who can extend subscriber life in a crowded collagen category.

Ask the seller

  1. What was monthly revenue against ad spend over the last 18 months?
  2. Of subscribers who joined in early 2025, what share were still active at month six?
  3. What quality testing and certificates does the overseas manufacturer provide for each product?

Growth plays

  • Build the email and SMS flows the brand lacks, aimed at subscribers in months three and four, before the typical cancellation point.
  • Launch the pending joint-support formula as an add-on to existing collagen subscribers rather than a cold-traffic product.
Oct 24Added to Acumen Wire
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