Farm-Direct Flower Ecommerce Business
Shopify DTC (drop-shipped flowers)Since 2009 it has sold farm-fresh flowers online without holding stock, because around 40 farms ship the orders directly.
Ask $700K · Profit $169K · 4.1x · BizBuySell
Worth StudyingOct 23
- Ask
- $700K
- Revenue
- $959K
- Profit
- $169K
- Margin
- 18%
- Multiple
- 4.1x
- Age
- ~17 yrs (2009)
- Label
- Worth Studying
- Reason
- Selling flowers since 2009 and still growing, yet heavy Google Ads spending holds the margin to 18%, too thin for a purchase.
Why it's interesting
- Sales rose 55% from $618,834 in 2023 to $958,531 TTM Aug 2026 with SDE up 48%; Jan–Aug 2026 sales were up 5.3% and SDE up 14.5%.
- About 1,400 products are drop-shipped from ~40 farms, so there is no inventory or warehouse; three contractors handle orders, support and quality control.
- SBA eligible with seller financing available; the owner works about 15–20 hours a week, more around Valentine's Day and spring.
What to watch
- Google Ads is 92.1% of marketing spend, so a rise above the $57.80 blended CAC would squeeze an 18% SDE margin.
- Perishable stems drop-shipped from farms leave quality and refund risk with suppliers and carriers, and imported flowers may face tariffs (inference).
- Valentine's Day and wedding season concentrate workload and cash flow into a few peaks.
Who it fits
A paid-search marketer who can run seasonal peaks remotely and manage a network of farm suppliers.
Ask the seller
- What were refund and replacement rates for spoiled or late shipments during the 2026 peaks?
- What share of orders comes from the top five farms, and are supply terms in writing?
- How much revenue comes from florists and designers who reorder, versus one-time wedding buyers?
Growth plays
- Create a trade account program with tiered bulk pricing for the florists and designers already buying, to lift the ~30% repeat order rate.
- Publish wedding-planning content around tinted and specialty roses to grow organic search beyond its ~19% share of sessions.
Oct 24Added to Acumen Wire