Ecommerce brandNov 10
FDA-Cleared Medical Consumables Brands (Gloves, Adult Wipes, Wedge Pillows)
Founded in 2006, the company's medical-supply brands lead their online categories in nitrile gloves, adult wipes and wedge pillows and carry 71,000 active subscriptions.
- Ask
- n/d
- Profit
- $22.3M
- Multiple
- n/d
- Ask
- n/d
- Revenue
- $145M
- Profit
- $22.3M
- Margin
- 15%
- Multiple
- n/d
- Age
- ~20 yrs (2006)
How it rates
Valuation—
No asking price, so it can't be compared with similar listings.
Durability
20 years old and growing fast, with 30% of sales to institutions and 25+ suppliers in six countries.
Hands-off
A 24-person team runs product, sourcing, marketing, logistics and quality; the founders' role isn't stated.
Why it's interesting
- About 30% of revenue is B2B (healthcare providers, senior-care facilities, national distributors, pharmacy and private-label networks), and those sales need no ad spend.
- 71,000+ active subscriptions, up 170% since 2024, with 71% still active after 90 days. Repeat customers made up 48.3% of 2025 sales even with no email, SMS or loyalty program.
- Sourcing is spread across 25+ suppliers in six countries, with 53% of production (and 90% of the lead glove products) outside China.
- Selected products hold FDA 510(k) clearance, Health Canada approval and UKCA/CE markings, plus two patents and trademarks in eight markets.
- Conversion rose from 17% to 26% between 2023 and 2025 while refunds fell from 3.5% to 2.2%; the title claims 52% annual growth over four years.
What to watch
- No asking price is given. The deal is pitched to private equity and strategic buyers, at a size far beyond a typical first acquisition.
- Market share is measured in 'online categories', and the 'purchase share across search terms' wording suggests Amazon is the main consumer channel, but no channel split is given.
- 47% of production is still in China and about 700 containers were imported in 2025, so tariffs and freight costs hit commodity items like gloves directly.
- Profit is Adjusted EBITDA with no adjustments listed, and the margin is about 15% on largely commodity products.
Ask the seller
- What share of 2025 sales came from Amazon, Walmart, the brands' own sites and B2B accounts?
- What adjustments make up the $22.3M Adjusted EBITDA, and what were revenue and EBITDA in each year since 2021?
- How much did tariffs add to 2025 product costs, and what are the founders' current roles in sourcing and key accounts?
Growth plays
- Start an email and SMS refill program for the 413,000 repeat customers, beginning with glove and wipe buyers who reorder on a regular cycle.
- Pursue VA, GSA Schedule and state Medicaid incontinence-supply contracts for gloves, under pads and wipes.
- Package wipes, under pads and gloves into caregiver kits for home-health agencies and senior-care facilities already buying through the B2B channel.
Nov 10Added to Acumen Wire