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Amazon brandNov 5

Footwear Cleaning and Color-Restoration Brands

Two trademarked brands sell cleaners and color restorers for shoes and bags on Amazon, led by a product with over 2,000 reviews.

Ask
$849K
Profit
$265K
Multiple
3.2x
Ask
$849K
Revenue
$924K
Profit
$265K
Margin
29%
Multiple
3.2x
Age
3 yrs (Mar 2023)

How it rates

ValuationHigh

Other Amazon brands we've tracked mostly ask 2.2–2.9x profit; this one asks 3.2x.

Durability

3 years old and growing, but it sells only on Amazon.

Hands-off

The owner spends about 2 hours a week on it.

Why it's interesting

  • The top product ranks in the top 10 of its Amazon subcategory and has more than 2,000 reviews.
  • Both brands are trademarked and enrolled in Amazon Brand Registry, which gives the owner tools against copycat listings.
  • Profit runs at about 29% of $924K revenue, and the listing reports significant year-over-year growth, though it gives no growth figure.

What to watch

  • Every product comes from one supplier in China, so a factory problem or a tariff change would hit the whole range at once.
  • The Amazon seller account's legal entity is locked to Turkey, which suggests a buyer may need to take over a Turkish company or rebuild on a new account.
  • There are five core products (8 product variants in all), and the top product's share of sales isn't given; one item may carry most of the revenue.

Ask the seller

  1. What share of revenue does the top product bring in, and how has that share moved over the last year?
  2. How would the Turkey-registered seller account pass to a buyer based elsewhere, and has Empire Flippers handled that transfer before?
  3. What were revenue and profit in each of the last 24 months, so the stated growth can be measured?

Growth plays

  • Bundle the cleaner, color restorer and protector into a single sneaker-care kit for holiday and gift buyers, raising the order size per customer.
  • Wholesale the restorers to shoe-repair shops and sneaker boutiques, adding a second channel that doesn't run through Amazon.
Nov 5Added to Acumen Wire
View at Empire Flippers ↗

How we rate

Every business gets three ratings, each with a one-line reason. They describe the business; they don't decide whether it's listed.

FairHighLow ⚑Valuation
The asking price compared with similar listings we've tracked, adjusted for the business's record and size. Low means cheaper than most similar listings: ask why before anything else.
Durability
Whether the profit is likely to last. Three dots take 5+ years, steady or growing sales, and no reliance on one platform, one traffic source or paid ads alone.
Hands-off
How little of the owner's own time the business needs. Three dots: under about 10 hours a week, or a team runs the day-to-day.

A dash means the listing doesn't say. Businesses listed before we started rating, in early November 2026, show no ratings.