Amazon brandNov 5
Footwear Cleaning and Color-Restoration Brands
Two trademarked brands sell cleaners and color restorers for shoes and bags on Amazon, led by a product with over 2,000 reviews.
- Ask
- $849K
- Profit
- $265K
- Multiple
- 3.2x
- Ask
- $849K
- Revenue
- $924K
- Profit
- $265K
- Margin
- 29%
- Multiple
- 3.2x
- Age
- 3 yrs (Mar 2023)
How it rates
ValuationHigh
Other Amazon brands we've tracked mostly ask 2.2–2.9x profit; this one asks 3.2x.
Durability
3 years old and growing, but it sells only on Amazon.
Hands-off
The owner spends about 2 hours a week on it.
Why it's interesting
- The top product ranks in the top 10 of its Amazon subcategory and has more than 2,000 reviews.
- Both brands are trademarked and enrolled in Amazon Brand Registry, which gives the owner tools against copycat listings.
- Profit runs at about 29% of $924K revenue, and the listing reports significant year-over-year growth, though it gives no growth figure.
What to watch
- Every product comes from one supplier in China, so a factory problem or a tariff change would hit the whole range at once.
- The Amazon seller account's legal entity is locked to Turkey, which suggests a buyer may need to take over a Turkish company or rebuild on a new account.
- There are five core products (8 product variants in all), and the top product's share of sales isn't given; one item may carry most of the revenue.
Ask the seller
- What share of revenue does the top product bring in, and how has that share moved over the last year?
- How would the Turkey-registered seller account pass to a buyer based elsewhere, and has Empire Flippers handled that transfer before?
- What were revenue and profit in each of the last 24 months, so the stated growth can be measured?
Growth plays
- Bundle the cleaner, color restorer and protector into a single sneaker-care kit for holiday and gift buyers, raising the order size per customer.
- Wholesale the restorers to shoe-repair shops and sneaker boutiques, adding a second channel that doesn't run through Amazon.
Nov 5Added to Acumen Wire