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B2B SaaSNov 12

Freemium No-Code Animation Add-on for Elementor

Nearly 20,000 free installs of this Elementor animation add-on bring in Pro sales without ads. It was founded in 2025, and most revenue isn't recurring.

Ask
$130K
Profit
$55K
Multiple
2.4x
Ask
$130K
Revenue
$135K
Profit
$55K
Margin
41%
Multiple
2.4x
Age
1 yr (2025)

How it rates

ValuationFair

Similar B2B software businesses we've tracked mostly ask 2.4–5.5x profit, or 2.0–4.6x adjusted for its higher risk; this one asks 2.4x.

Durability

Founded in 2025 and built entirely on Elementor, with only $35K of its $135K revenue recurring.

Hands-off—

The listing doesn't give owner hours or say whether the 2–20 person team stays after the sale.

Why it's interesting

  • The free plugin has nearly 20,000 active installs and a 4.6-star rating, and has turned 2,400+ users into paying customers.
  • The listing says Pro sales come from the free plugin, with no ad spend in 2026, and claims 40% annual growth.
  • The sale includes the code, brand, trademarks, domain and 330+ ready-made site templates.
  • The page's asking price of $130K is lower than the $149,300 in the email and the $150K in the price reasoning.

What to watch

  • The dates don't line up: the plugin was founded in March 2025, but the chart shows years back to 2022, with the same placeholder-looking amounts for revenue, expenses and net income.
  • Profit is unclear: the headline says $55K over the last 12 months, but the price reasoning cites $88.1K net income.
  • Only $35K of yearly revenue is recurring, and sales peak during discount events. Last month's $5.3K revenue is under half the 12-month monthly average.
  • Everything depends on Elementor, which is moving to version 4, and the plugin competes with established add-ons such as Essential Addons, ElementsKit and Happy Addons.

Ask the seller

  1. Can you share monthly revenue and profit since launch, and explain why the listing shows both $55K and $88.1K profit?
  2. When was the plugin first released, given the March 2025 founding date and chart years going back to 2022?
  3. Who does the development and customer support, how many hours a week does it take, and will that team stay on after the sale?

Growth plays

  • Move the 2,400+ past buyers onto annual renewals with renewal reminders and loyalty pricing, since recurring revenue is only $35K.
  • Sell an unlimited-sites agency licence that bundles the 330+ templates, aimed at the freelancers and agencies already using it.
  • Release an Elementor 4–ready version early and promote it to people building new sites on Elementor 4.
Nov 12Added to Acumen Wire
View at Acquire.com ↗

How we rate

Every business gets three ratings, each with a one-line reason. They describe the business; they don't decide whether it's listed.

FairHighLow ⚑Valuation
The asking price compared with similar listings we've tracked, adjusted for the business's record and size. Low means cheaper than most similar listings: ask why before anything else.
Durability
Whether the profit is likely to last. Three dots usually take 5+ years (never under 3), steady or growing sales, and no reliance on one platform, one traffic source or paid ads alone.
Hands-off
How little of the owner's own time the business needs. Three dots: under about 10 hours a week, or a team runs the day-to-day.

A dash means the listing doesn't say. Businesses listed before we started rating, in early November 2026, show no ratings.