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French Table Linens and Home Goods Store

Shopify ecommerce retailer

Its 42,000-customer database has barely been emailed, even after 18 years of selling French table linens through its own website.

Ask $400K · Profit $127K · 3.1x · BizBuySell

Fair DealOct 24
Ask
$400K
Revenue
$526K
Profit
$127K
Margin
24%
Multiple
3.1x
Age
~18 yrs (2008)
Label
Fair Deal
Reason
An 18-year record at a 24% margin; seller financing helps justify about 3x, though the owners' time may not be counted.

Why it's interesting

  • 18 years trading, about 94% of sales through its own site with strong organic search rankings, and 38% of sales from repeat buyers.
  • A 42,000+ customer database that is barely emailed, five main suppliers in the U.S. and France, and about 800 SKUs.
  • Seller financing available, with training on suppliers, inventory, fulfillment, Shopify and Amazon.

What to watch

  • The owners handle daily work and one part-timer ships from a leased ~900 sq ft California unit, so the EBITDA may not cover the owners' labor.
  • French-made goods are exposed to US tariffs and euro-dollar swings.
  • Dependence on Google organic traffic leaves sales open to algorithm and AI-search changes, and no trend data is given.

Who it fits

A hands-on retail operator willing to run or relocate a small warehouse, or move 800 SKUs to a 3PL, with some capital for inventory.

Ask the seller

  1. How many hours does each owner work, and is any owner pay deducted before the $127K EBITDA?
  2. What is inventory worth at cost, and is it included in the $400K price?
  3. How has organic search traffic changed over the last three years, including any shift to AI search results?

Growth plays

  • Wedding registry listings (Zola, The Knot) for the table and kitchen linens, a standard registry category.
  • Win back lapsed buyers in the underused 42,000-customer database with seasonal table-setting collections.
Oct 24Added to Acumen Wire
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