Amazon brandNov 5
Functional Mushroom and Superfood Supplement Brand
Its eight products, from mushroom blends to superfood powders and coffee alternatives, have gathered more than 6,000 Amazon reviews. Sales have slowed since Amazon ad spending was cut sharply.
- Ask
- $398K
- Profit
- $133K
- Multiple
- 3.0x
- Ask
- $398K
- Revenue
- $406K
- Profit
- $133K
- Margin
- 33%
- Multiple
- 3.0x
- Age
- 7 yrs (Oct 2019)
How it rates
ValuationHigh
Other Amazon brands we've tracked mostly ask 2.2–2.9x profit; this one asks 3.0x.
Durability
7 years old with many repeat subscribers, but about 95% of sales are on Amazon.
Hands-off
The listing puts the owner's time at 10 to 15 hours a week, with contractors as needed.
Why it's interesting
- Gross margin runs about 80–85%, and profit is about 33% of revenue.
- About 40% of recent Amazon sales come through Subscribe & Save, which suggests a steady base of repeat buyers.
- The brand is trademarked and Brand Registered, and a Walmart account comes with the sale.
What to watch
- Ad spending fell about 75% over the year and sales volume fell with it; the listing doesn't size the drop, and current profit likely benefits from the lower ad bill, so restoring ads would change the numbers.
- About 95% of sales are on Amazon, so for a supplement seller a listing takedown or a dispute over health claims would likely hit nearly all revenue.
- The owner's time is unclear: the description says about 10 hours a week, but the listing's work field says 15.
Ask the seller
- What were monthly revenue, profit and ad spend for the last 24 months, before and after the ad cut?
- Which of the eight products carries the most sales, and how did each product's sales change after the ad cut?
- Who manufactures the products, and is there third-party testing on file for each one?
Growth plays
- Build the underdeveloped Shopify store around a subscription for the mushroom coffee and tea alternatives, moving repeat buyers off Amazon.
- List the best-selling mushroom blends and coffee alternatives through the Walmart account that comes with the sale, giving subscribers a second marketplace beside Amazon.
Nov 5Added to Acumen Wire