Ecommerce brandNov 6
Heart-Health Cacao and Supplement Brand
Its high-flavanol cacao and heart-health supplements have about 4,800 customers, half of them repeat buyers. Last month's sales ran well below its monthly average.
- Ask
- $250K
- Profit
- $82.5K
- Multiple
- 3.0x
- Ask
- $250K
- Revenue
- $836K
- Profit
- $82.5K
- Margin
- 10%
- Multiple
- 3.0x
- Age
- 1 yr (Sep 2025)
How it rates
ValuationHigh
Other ecommerce brands we've tracked mostly ask 1.6–3.4x profit, or 1.4–2.9x adjusted for its short history or recent decline; this one asks 3.0x.
Durability
Launched in September 2025, and sales lean on Meta ads, which are now paused.
Hands-off
The owner spends about 4 hours a week; manufacturing and operations are outsourced.
Why it's interesting
- About 4,800 customers, 51% of them repeat buyers, and recurring subscriptions brought in $33K in September 2026.
- The owner spends about 4 hours a week: products are made by US contract manufacturers and operations are outsourced.
- Last month's profit of $9.1K on $32.4K of sales is a 28% margin, against 10% over the last 12 months, which suggests the business earns more per sale with ads paused.
- Three core products (cacao, nattokinase, aged garlic extract) across 33 listings; a 100% asset sale with inventory sold at cost.
What to watch
- Last month's $32.4K of sales is under half the $69.7K monthly average implied by the $836K for the last 12 months, so the headline revenue overstates where sales are now.
- It launched in September 2025, so the 12-month figures cover almost its whole life, and the seller reports 1% annual growth.
- Meta ads drove growth and the seller names channel concentration as a risk; restarting ads would likely pull margin back toward 10%.
- At 3.0x profit the ask sits above the 1.4–2.9x range for brands this young, and inventory is sold at cost, likely on top of the price.
- Supplements sold on heart-health benefits face FDA and FTC rules on health claims; labels and ad copy would need review.
Ask the seller
- When were Meta ads paused, and what were monthly revenue, ad spend and profit in the three months before and since?
- What share of current revenue comes from subscriptions, and what is monthly subscriber churn?
- What is the inventory worth at cost, and who owns the formulas and contract-manufacturer agreements?
Growth plays
- List the nattokinase and aged garlic products on Fullscript so cardiologists and integrative practitioners can recommend them to patients.
- Bundle cacao, nattokinase and aged garlic into one discounted monthly heart-routine subscription to lift the share of repeat revenue.
Nov 6Added to Acumen Wire