Amazon brandNov 9
Hidden-Storage Bathroom Fixture Brand on Amazon
Its hidden-storage bathroom fixture has over 7,500 Amazon reviews and ranks first in its subcategory. All sales come through Amazon, where a rule change hurt sales in spring 2026.
- Ask
- $1.12M
- Profit
- $338K
- Multiple
- 3.3x
- Ask
- $1.12M
- Revenue
- $2.39M
- Profit
- $338K
- Margin
- 14%
- Multiple
- 3.3x
- Age
- 6 yrs (2020)
How it rates
ValuationHigh
Similar Amazon brands we've tracked mostly ask 2.1–3.1x profit, or 1.8–2.6x adjusted for its higher risk; this one asks 3.3x.
Durability
6 years old and growing 10%, but every sale is on Amazon and stock comes from one supplier.
Hands-off
The seller spends about 2 hours a week, mainly running ads and placing inventory orders.
Why it's interesting
- The hero product has more than 7,500 reviews averaging about 4.5 stars, carries the Amazon Best Seller badge and ranks #1 in its subcategory.
- Revenue grew about 10% over the last 12 months, and monthly sales show no significant seasonality.
- The sale includes US, Canadian and UK trademarks, US, EU and UK patents, and a Shopify store and domain that are set up but not yet selling.
- The seller offers 30 days of email and call support after the sale.
What to watch
- Every sale goes through Amazon in North America; in April to June 2026 an Amazon variation-rule change split the hero product's listings, and sales fell and the Best Seller badge was lost before performance recovered.
- Products come from a single supplier in China, and the business looks heavily dependent on one hero product despite 149 SKUs.
- Profit is about 14% of revenue, so higher Amazon ad costs or fees would quickly cut into it; inventory is not included in the price.
- At about 3.3 times profit, the ask is above the 2.1–3.1x most Amazon brands fetch, and the platform and supplier risks argue for less, not more.
- The Seller Central legal entity is locked to the US, so a buyer without a US entity faces a slower transfer.
Ask the seller
- What were monthly revenue and profit from January 2026 to now, before, during and after the April–June drop?
- What share of revenue comes from the hero product and its variations, and what do the US, EU and UK patents actually cover?
- What inventory value would a buyer need to purchase on top of the price, and what are the terms with the single supplier?
Growth plays
- Launch on Amazon Canada and the UK, where the brand already holds trademarks.
- Pitch the fixture to interior designers, boutique hotels and high-end home builders, matching its positioning for upscale bathrooms.
- Use the existing Shopify store to start a direct channel, moving review-backed demand off Amazon.
Nov 9Added to Acumen Wire