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Ecommerce brandNov 10

Japanese Matcha and Supplement Brand Selling on Amazon, Direct and Wholesale

This Japanese matcha brand sells through Amazon, its own website and wholesale in three countries, and its sales roughly tripled in three years during the matcha boom.

Ask
$2.2M
Profit
$636K
Multiple
3.5x
Ask
$2.2M
Revenue
$1.87M
Profit
$636K
Margin
34%
Multiple
3.5x
Age
~11 yrs (2015)

How it rates

ValuationFair

Similar ecommerce brands we've tracked mostly ask 1.4–3.3x profit, or 1.4–4.0x adjusted for its size; this one asks 3.5x.

Durability

11 years old and sold on Amazon, its own site and wholesale, but recent profit rides a matcha surge.

Hands-off

The owners work about 15 hours a week, and contractors handle miscellaneous tasks.

Why it's interesting

  • Sales come through Amazon, the brand's own website and B2B accounts in the US, Canada and the UK, and a supplement brand launched in 2012 adds a second product line.
  • 12 main consumable products, plus bulk and B2B versions, have nearly 4,000 reviews averaging 4.5 stars.
  • Revenue grew about 50% a year and profit about 55% a year over the last three years, helped by a website redesign in 2024.
  • The seller offers to work alongside the buyer for 12 months after the sale.

What to watch

  • The last 12 months run 174% above 2024, and the listing credits the matcha surge, so the price is set on what may be peak-demand profit.
  • The matcha is sold as Japanese tea powder, and the listing names no supplier, contract or cost history.
  • The listing doesn't split sales by channel or brand, so it's unclear how much depends on Amazon. The plan to 'relaunch' on Amazon EU suggests an earlier EU launch was dropped.
  • The seller wants to share in future upside during the 12-month handover, which suggests the deal may include an earnout or a stake kept by the seller.

Ask the seller

  1. What were revenue and profit each month from 2023 to now, split by channel and by brand?
  2. Who supplies the matcha in Japan, on what terms, and how have supply and cost changed since 2024?
  3. What arrangement do you expect for working in the business for 12 months after the sale: salary, earnout or a retained stake?

Growth plays

  • Sell bulk culinary-grade matcha to cafes and restaurants, a B2B channel the owner names but has not yet scaled.
  • Relaunch on Amazon in the EU, using the UK operation as the base for European inventory and listings.
  • Pitch independent health-food stores and small grocery chains with the best-reviewed matcha lines.
Nov 11Added to Acumen Wire
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How we rate

Every business gets three ratings, each with a one-line reason. They describe the business; they don't decide whether it's listed.

FairHighLow ⚑Valuation
The asking price compared with similar listings we've tracked, adjusted for the business's record and size. Low means cheaper than most similar listings: ask why before anything else.
Durability
Whether the profit is likely to last. Three dots usually take 5+ years (never under 3), steady or growing sales, and no reliance on one platform, one traffic source or paid ads alone.
Hands-off
How little of the owner's own time the business needs. Three dots: under about 10 hours a week, or a team runs the day-to-day.

A dash means the listing doesn't say. Businesses listed before we started rating, in early November 2026, show no ratings.