Ecommerce brandNov 7
Kids' Creative Activity Brand
This dropshipped Shopify brand of kids' creative activities sold $2.1 million in the past year without holding stock. A third party has applied to trademark its name.
- Ask
- $170K
- Profit
- $228K
- Multiple
- 0.7x
- Ask
- $170K
- Revenue
- $2.1M
- Profit
- $228K
- Margin
- 11%
- Multiple
- 0.7x
- Age
- n/d
How it rates
ValuationLow ⚑
Similar ecommerce brands we've tracked mostly ask 1.5–3.2x profit, or 1.3–2.8x adjusted for its higher risk; this one asks 0.7x.
Durability
Its age isn't stated, customers come from Meta ads, and profit only recovered after the founders returned in April 2026.
Hands-off
Dropshipping handles fulfilment, but a new owner must run the founders' unpaid media buying or hire someone.
Why it's interesting
- About $2.1M of revenue in the last 12 months, with orders dropshipped so there is no inventory to buy or store.
- Sales reach beyond one country: about 56% of lifetime sales are from the US.
- The founders brought in $185K of net profit from May to October 2026 after taking the business back over in April.
What to watch
- Reported profit includes sales tax and card rewards and leaves out the cost of the founders' media buying, so the real profit is likely well below the stated figure.
- Someone outside the business has applied for a US trademark on the brand name, which could put the brand itself at risk.
- All customer acquisition appears to run through Meta ads, and profit recovered only when the founders took the ad buying back, which points to dependence on their skill.
- The asking price is under one year's stated profit and well below comparable ecommerce brands, which likely reflects these problems. Written offers are already in.
- The age isn't given, and the figures come from unaudited seller P&Ls.
Ask the seller
- Why is the price below one year's profit, and what is profit once sales tax and card rewards are removed and media buying is paid for?
- Who filed the US trademark application, and does the business have prior use evidence or a filing of its own?
- When was the business founded, and what were revenue and profit before the founders returned in April 2026?
Growth plays
- A monthly activity-kit subscription for parents, which would bring repeat orders without paying Meta for each sale.
- Bulk packs for homeschool co-ops, classrooms and kids' party planners, a buyer group that ad-driven sales likely don't reach.
Nov 8Added to Acumen Wire