Ecommerce storeNov 14
Live-Shopping Women's Fashion Boutique with Branded App and VIP Facebook Group
This online women's boutique sells through daily live-shopping shows on its own app and a 54,000-member Facebook group, and it runs no paid advertising.
- Ask
- n/d
- Profit
- $485K
- Multiple
- n/d
- Ask
- n/d
- Revenue
- $3.71M
- Profit
- $485K
- Margin
- 13%
- Multiple
- n/d
- Age
- 10+ yrs
How it rates
Valuation—
No asking price, so it can't be compared with similar listings.
Durability
Over 10 years old, 87% repeat customers and no ad spend, but sales lean on a Facebook group.
Hands-off
Five trained live hosts and a long-tenured team handle sales, but the owner's own hours aren't stated.
Why it's interesting
- 87% of customers buy again, and the business holds 44,800+ customer records.
- No paid advertising: sales come from daily live shows on a branded app and a 54,000-member VIP Facebook group.
- Five trained live hosts and a long-tenured team are already in place.
- About $200K of inventory is included in the sale.
What to watch
- Much of the audience sits in a Facebook group, so changes to Meta's reach or rules for groups and live selling could cut sales.
- The email gives only the last 12 months, with no revenue or profit trend.
- Profit is about 13% of revenue. A business that buys inventory and runs a warehouse has thin margins, so a few misjudged fashion buys could cut profit a lot.
- The warehouse lease runs through 2031, so the buyer takes on a fixed rent commitment for about 5 years.
- No asking price is given.
Ask the seller
- What were revenue and profit in each of the last 3 to 5 years?
- What share of sales comes through the app, the Facebook group and any website, and how many app users are active?
- What does the owner do each week, and who handles buying and supplier relationships?
Growth plays
- Move more Facebook group members onto the branded app and an SMS list, so fewer sales depend on Meta.
- Simulcast the daily shows on TikTok Shop Live or Whatnot to reach new shoppers without paid ads.
- Email the 44,800 customer records with win-back offers aimed at past buyers who haven't watched a recent show.
Nov 14Added to Acumen Wire