Medical Student Membership Database
Consumer SaaSAbout 150 US medical students pay for tiered access to a database the owner keeps stocked with new posts. Handing over billing could mean recreating every subscription.
Ask $163K · Profit $61.2K · 2.7x · Empire Flippers
Oct 29
- Ask
- $163K
- Revenue
- $73.9K
- Profit
- $61.2K
- Margin
- 83%
- Multiple
- 2.7x
- Age
- 5 yrs (Mar 2021)
- Label
- Small Growth Play
- Reason
- 5 years of income at an 83% margin, from a subscriber base still small enough for a marketer to grow.
Why it's interesting
- An 83% margin on $73,850 of revenue, with standard, premium and unlimited tiers and a lifetime value of at least $230 per subscriber.
- The owner runs the ads and researches new database posts; outside a busy start to each calendar year the work is described as passive.
- A secondary domain is included, which some older subscribers are still billed through.
What to watch
- Stripe can only transfer if the buyer has a company in the seller's country. Otherwise Paid Memberships Pro forces every subscription to be cancelled and recreated, inviting churn.
- Churn runs at 14-15% with no period stated; if monthly, the base would need roughly 20 new sign-ups a month just to stay level.
- The service covers one stage of a medical student's career path, so members leave as they move on, and the seller's workload peaks early each calendar year, which suggests seasonal demand.
Who it fits
A buyer comfortable with WordPress membership plugins and Stripe, ideally with a company in the seller's country, and a few hours a week.
Ask the seller
- Is the 14-15% churn monthly or annual, and how many new members join in a typical month?
- Which country is the seller's company in, and how many subscribers were lost in the 2022 domain move?
- How much goes on ads each month, on which platforms, and what does each new subscriber cost?
Growth plays
- Promote through medical school student associations and specialty interest groups that reach students at the stage the database serves.
- Post in Reddit's r/medicalschool and on Student Doctor Network ahead of the start-of-year peak.
Oct 29Added to Acumen Wire