Mediterranean-Themed DTC Swimwear Brand
Ecommerce brandMix-and-match bikinis on two signature cuts with a Mediterranean travel theme, sold through Shopify and Meta ads to buyers in 41 countries.
Ask $359K · Profit $152K · 2.4x · BizBuySell
Oct 29
- Ask
- $359K
- Revenue
- $503K
- Profit
- $152K
- Margin
- 30%
- Multiple
- 2.4x
- Age
- ~2 yrs (2024)
- Label
- Worth Studying
- Reason
- Profitable at a 30% margin and cheap at 2.4x, but launched in 2024, too young to rate as a purchase.
Why it's interesting
- In the last 12 months, $503K of sales earned a 30% net margin on a 54.6% gross margin, with a $65 average order.
- 30 designs across 110 SKUs sit on two signature cuts, which suggests new prints can reuse proven fits.
- The factory ships orders direct to customers worldwide, so there is no warehouse and the business is run from home.
- Up to 90 days of transition, and the two core operators are open to staying.
What to watch
- Customer acquisition runs on Meta ads, so a rise in ad costs would hit profit directly; no split of paid and repeat sales is given.
- One factory both makes and ships everything, putting supply, quality and delivery in a single supplier's hands.
- Founded in 2024 and selling in a seasonal category, and the listing gives no monthly figures to show off-season sales.
- Financing is listed as to be decided.
Who it fits
A buyer skilled at Meta ad buying and creative testing who can manage a single factory relationship.
Ask the seller
- What did monthly revenue and Meta ad spend look like through last winter's off-season?
- Is there a written agreement with the factory, and has a backup manufacturer been sampled?
- What do the two core operators do, and on what terms would they stay?
Growth plays
- Shift Meta budget to Southern Hemisphere markets such as Australia during the northern winter, since the brand already ships to 41 countries.
- Wholesale or consign to resort and cruise-port boutiques that match the Mediterranean destination theme.
- Market the mix-and-match system to women whose top and bottom sizes differ, using a fit quiz on the Shopify store.
Oct 30Added to Acumen Wire