Mexico Relocation Guide and YouTube Channel
Courses & coachingA one-time-fee guide helps Americans and Canadians move to Mexico, and a 100,000-subscriber YouTube channel is its main source of buyers. Revenue fell a fifth last year.
Ask $1.04M · Profit $435K · 2.4x · Empire Flippers
Nov 2
- Ask
- $1.04M
- Revenue
- $496K
- Profit
- $435K
- Margin
- 88%
- Multiple
- 2.4x
- Age
- 5 yrs (first sales Jul 2021)
- Label
- Worth Studying
- Reason
- Very profitable at an 88% margin with 5 years of sales, but profit fell 16%, traffic fell 32% and the seller is the brand's voice, so it doesn't rate as a purchase.
Why it's interesting
- More than 5,000 guides sold since 2021; guide sales are about 93% of revenue and YouTube ads about 7%, at an 88% margin.
- An owned audience beyond YouTube: about 65,000 email contacts (around 24,000 active), 27,000 Facebook followers, a private community of about 2,800 members and a 5.0-star rating from 250+ reviews.
- Three or four freelance videographers in Mexico produce about 80% of the content, the seller works 8-12 hours a week (about 20 before promotions), and the sale includes US and Mexico trademarks and 90 days of transition support.
What to watch
- Over the last 12 months profit fell 16%, revenue 20% and traffic 32%; at 2.4 times profit, a buyer is paying for a figure that fell over the past year.
- The seller records the voiceovers and is the brand's familiar voice; a licence to keep that voice or an AI likeness is negotiable separately and not in the price.
- YouTube is the main source of new customers, with half its views from the Browse feed, so a change in YouTube's recommendations would likely hit guide sales directly.
Who it fits
A creator-minded operator who can become or replace the voice of the brand, direct freelance videographers in Mexico and run email launches, with about $1M of capital or financing.
Ask the seller
- Have guide sales kept falling in the most recent months, and what do you think caused the decline?
- What would the voice and AI-likeness licence cost, and has any video run without your voiceover?
- How often are the local contacts in the directory re-vetted, and who maintains that list?
Growth plays
- Earn referral fees from relocation providers the audience already needs, such as movers, immigration lawyers and health-insurance brokers, alongside the vetted directory.
- Run paid group scouting tours to Mexican cities for the roughly 2,800-member private community, priced well above the one-time guide.
Nov 2Added to Acumen Wire