Multi-Channel Sales CRM
B2B SaaSIt puts email, LinkedIn, WhatsApp, Telegram and phone calls into one workflow for sales teams and agencies. Revenue is shrinking by about 6% a year.
Ask $750K · Profit $246K · 3.0x · Acquire.com
Nov 3
- Ask
- $750K
- Revenue
- $277K
- Profit
- $246K
- Margin
- 89%
- Multiple
- 3.0x
- Age
- 3 yrs (Jun 2023)
- Label
- Worth Studying
- Reason
- Highly profitable for its size, but at 3 years old with churn of 10% or more, it is too young and unsteady to rate as a purchase.
Why it's interesting
- Almost all revenue reaches profit: $246K of $277K over the last 12 months, and $24K of $26K last month.
- Bootstrapped and based in France, with 251-500 customers and $250K of recurring revenue.
What to watch
- Annual growth is minus 6% and churn is 10%+ with no period stated; if that is monthly, most of the customer base turns over within a year.
- An 89% margin for a software product with a 2-20 person team suggests owner pay or staff costs may sit outside the profit figure.
- The price rests on the seller's claim that it is the only bootstrapped, profitable player among VC-backed rivals valued at $20M+, a pitch aimed at strategic buyers; the listing names Attio, Pipedrive, HubSpot and Close as direct competitors.
- The listing doesn't say how the LinkedIn and WhatsApp connections work; if they rely on unofficial automation rather than approved access, either platform could cut off the core multi-channel feature.
Who it fits
A hands-on SaaS operator with product and retention skills who can stop churn before spending on growth.
Ask the seller
- Is the 10%+ churn measured monthly or yearly, and which kinds of customer leave first?
- Does the $246K profit include pay for whoever builds, sells and supports the product?
- Do the LinkedIn and WhatsApp connections use official APIs or browser automation, and has either platform ever blocked them?
Growth plays
- Target sales agencies in markets where WhatsApp is the main business messenger, such as Brazil, India and Southern Europe, with localised onboarding.
- Court crypto and web3 project teams, who close partnerships and deals on Telegram that standard CRMs cannot track.
Nov 3Added to Acumen Wire