New York Community Lifestyle Magazine
Content siteA good-news-only monthly magazine mailed to 21,000 homes in a New York community, with a website and newsletter, all produced by remote contractors.
Ask $595K · Profit $232K · 2.6x · Website Closers
Oct 28
- Ask
- $595K
- Revenue
- $397K
- Profit
- $232K
- Margin
- 58%
- Multiple
- 2.6x
- Age
- ~28 yrs (1998)
- Label
- Solid Business, Fair Price
- Reason
- Published since 1998 with a 58% margin and rising ad sales; at 2.6x with seller financing, the price holds up.
Why it's interesting
- Each issue carries 40 to 60 advertisers, more than half booked for the full year, and no single account pays over $20K a year.
- Ad revenue rose about 20% within months of an ownership overhaul, and the only print competitor has been dormant since 2020.
- Digital income grew from under $20K to over $100K in three years; the site draws about 31,000 unique visitors a month, 85% from search and direct visits.
- The whole team is remote contractors: the same printer and design firm for 7 years, three commission-only sales reps for 6+ years, and editorial under $1,500 an issue. Seller financing and 3 to 6 months of transition are offered.
What to watch
- Digital income, now over $100K a year or roughly a quarter of revenue, comes from sponsored articles and link placements bought by SEO agencies, a demand Google's link policies could shrink quickly.
- Printing and mailing 11 issues a year to 21,000 homes is likely a large fixed cost, and the listing gives no trend for paper and postage.
- Sales rest on one community's local advertisers and three long-serving commission-only reps; losing a rep would likely cost accounts.
- Owner hours aren't stated, only that the business can be run from anywhere.
Who it fits
A buyer comfortable managing local ad sales and a contractor team remotely, who can use seller financing to limit cash up front.
Ask the seller
- How many hours a week do you put in, and which tasks would a new owner take over?
- What share of revenue comes from SEO agencies buying sponsored articles and links, and how has that demand moved this year?
- How have printing and postage costs per issue changed over the last three years?
Growth plays
- Launch a second edition in a neighbouring New York community, reusing the same printer, design firm and commission-only rep model.
- Sell bundled print, newsletter and website packages to the existing 40 to 60 advertisers, since the 4,500-subscriber newsletter opens at 35 to 40%.
- Run an annual readers' choice awards issue with sponsor packages, which fits the good-news-only editorial line.
Oct 30Added to Acumen Wire