Consumer SaaSNov 13
No-Code AI App Builder for Creators with Built-In Payments
Creators have built more than 4,200 AI apps on this no-code platform and can charge their own users through it. Revenue fell 38% in a year without marketing.
- Ask
- $52K
- Profit
- $22.4K
- Multiple
- 2.3x
- Ask
- $52K
- Revenue
- $51.4K
- Profit
- $22.4K
- Margin
- 44%
- Multiple
- 2.3x
- Age
- 2 yrs (2024)
How it rates
ValuationFair
Similar consumer software businesses we've tracked mostly ask 2.6–4.9x profit, or 2.2–4.1x adjusted for its higher risk; this one asks 2.3x.
Durability
Under 3 years old with revenue down 38% and 10%+ churn, competing against OpenAI's own GPTs.
Hands-off
The seller runs it alone on weekends, but a new owner needs coding skills to maintain it.
Why it's interesting
- 15.7K registered users, 4,200+ live AI apps, 180K+ conversations and 96 paying subscribers, all with no marketing spend to date.
- Users can publish apps to a hosted page, their own domain or an embeddable widget, and Stripe payments are built in.
- Running costs are stated at about $850 a month.
- The seller offers handover support, and the sale includes the codebase, brand, domain, customers and social media accounts.
What to watch
- Revenue is down 38% a year. Annual recurring revenue is about $33K against $51K in revenue over the last 12 months, and last month brought $2.9K in revenue and $1.5K in profit.
- Churn is listed as 10% or more, and only 96 of 15.7K registered users pay.
- It competes directly with OpenAI GPTs, Poe, Chatbase and Pickaxe, and it depends on outside AI models whose pricing and terms it doesn't control.
- Some figures don't match: costs of $850 a month don't explain last month's $1.4K gap between revenue and profit, annual recurring revenue is given as both $33K and ~$31K, and the annual chart shows impossible figures such as $505K for 2024.
- The 2.3x price is based on last year's profit. On the seller's own figures for current profit it is about 2.9x, which is a lot for a product that is shrinking.
Ask the seller
- Can you share monthly revenue, paying subscribers and churn for every month since January 2024?
- What costs make up the roughly $1,400 gap between last month's revenue and profit, given the stated $850 monthly running cost?
- How much of revenue comes from subscriptions and how much from fees on creators' built-in payments, and what do the top 10 accounts pay?
Growth plays
- Run an email campaign to the 15.7K free registered users, starting with the owners of live apps that already get conversations.
- Build comparison and template pages aimed at people searching for alternatives to Chatbase, Pickaxe and custom GPTs.
- Market to consultants and coaches who want to sell access to their own AI assistant, leading with built-in payments and custom domains.
Nov 13Added to Acumen Wire