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This UK form builder for company teams names BT, Fujitsu and Openreach as past customers. The listing shows no revenue last month from its fewer than 10 customers.

Ask $501K · Profit $208K · 2.4x · Acquire.com

Oct 26
Ask
$501K
Revenue
$345K
Profit
$208K
Margin
60%
Multiple
2.4x
Age
2 yrs (May 2024)
Label
Worth Studying
Reason
Highly profitable with almost no churn, but founded in 2024 and resting on fewer than 10 customers, so too risky to buy.

Why it's interesting

  • A 60% margin, with $344K a year in recurring subscriptions and reported churn of 0-1%.
  • Large UK corporate references: the listing cites BT, Fujitsu Services and Openreach as past customers.
  • Revenue grew 10% over the last year.

What to watch

  • With fewer than 10 customers, the average customer pays well over $30K a year, so losing one would cut revenue sharply.
  • Last month's revenue shows as $0 on the listing, which could be annual billing or a lost contract.
  • It runs on Lucee, a little-used ColdFusion platform, hosted on Azure, which narrows the pool of developers who can maintain it.
  • It competes with Microsoft Forms, SurveyMonkey and Typeform, which corporate IT teams may already pay for.

Who it fits

A B2B software seller with UK enterprise contacts and access to a developer who can work in Lucee.

Ask the seller

  1. Why does last month show no revenue: annual invoicing, a paused contract or a lost customer?
  2. What share of revenue does each customer contribute, and when do their contracts renew?
  3. With the company founded in May 2024, how did it inherit the BT, Fujitsu and Openreach work, and does it own all the code?

Growth plays

  • List the product on Microsoft's Azure Marketplace so corporate buyers can pay through existing Azure budgets.
  • Pitch other UK telecoms and IT outsourcing firms, using the BT and Openreach history as references.
Oct 26Added to Acumen Wire
View at Acquire.com ↗

Acumen Wire labels

Every business here gets one label: the reason it made the list. Listings that fit none are left out.

Solid Business, Fair Price
Established (5+ years), profitable (20%+ margin), steady, and fairly priced. A serious candidate to buy.
Solid Business, High Price
Meets the same quality bar, but the asking price is hard to justify.
Worth Studying
An interesting model or growth story, or a larger business that doesn't meet the Solid bar. Better to learn from than to buy.
Small Growth Play
A small working business ($25K+ revenue, $10K+ profit) that a skilled marketer could grow.