B2B SaaSNov 6
No-Code Shopify A/B Testing App
This Shopify app lets 90 paying merchants A/B test their stores without code, and hosting is its only cost. It now competes with Shopify's own built-in tool, Rollouts.
- Ask
- $69.1K
- Profit
- $34.6K
- Multiple
- 2.0x
- Ask
- $69.1K
- Revenue
- $40.4K
- Profit
- $34.6K
- Margin
- 86%
- Multiple
- 2.0x
- Age
- 6 yrs (Mar 2020)
How it rates
ValuationFair
Other B2B software businesses we've tracked mostly ask 2.4–5.4x profit, or 2.0–4.6x adjusted for its short history or recent decline; this one asks 2.0x.
Durability
6 years old with flat sales near $40K a year, nearly all through the Shopify App Store.
Hands-off—
Run by the founder alone; hours aren't stated.
Why it's interesting
- 90 paying merchants and about 420 live installs, 82 of them on Shopify Plus, the platform's largest-store tier.
- 92% of installs arrive organically through the Shopify App Store, and Heroku hosting is the only cost, giving an 86% margin.
- Churn has dropped from 16% to under 10% since April.
- Live since 2020 with over $244K of revenue since late 2021.
What to watch
- Recurring revenue is about $32K a year and last month brought $2.6K, both below the $40.4K for the last 12 months; the ask is closer to 2.6x current profit.
- The seller reports 0% growth and slower sign-ups in 2026; $244K since late 2021 averages about $50K a year, which suggests revenue has shrunk.
- Nearly all installs come from the Shopify App Store, and Shopify's own Rollouts tool competes directly for the same merchants.
- The founder runs it alone and hasn't stated hours; a buyer needs to maintain a Ruby and JavaScript codebase and keep up with Shopify API changes.
Ask the seller
- Can you share monthly recurring revenue and paying-merchant counts for the last 24 months?
- How have new installs and cancellations changed since Shopify launched Rollouts?
- How many hours a week do support and development take, and how often do Shopify API changes force updates?
Growth plays
- Add a higher-priced plan for the 82 Shopify Plus installs, built around tests they can't run in Rollouts.
- Convert the roughly 330 live installs that don't pay with in-app trial-to-paid prompts tied to test results.
- Offer a referral commission to Shopify conversion-rate agencies that set up tests for their clients.
Nov 6Added to Acumen Wire