Courses & coachingNov 3

Online Guitar Course and Coaching Business

It sells guitar courses and coaching to adults who struggled to learn elsewhere, and eight contractors run it while the owner works 5–7 hours a week.

ValuationFair

Other course and coaching businesses we've tracked mostly ask 1.9–3.1x profit; this one asks 2.3x.

Durability

7 years old with a large email list, but paid Facebook and Google ads bring most new customers.

Hands-off

Eight contractors run courses, sales and support while the owner works 5 to 7 hours a week.

Eight experienced contractors handle course creation (three of them), funnels, support, operations and phone sales; the listing says a buyer needs no music background to run it.
Revenue is layered: cheap front-end offers bought through Facebook and Google ads lead into mid-priced course packages, high-ticket coaching sold by phone, and recurring subscriptions.
The 890,000+ contact email list is said to bring in low- to mid-five figures a month on its own.
The seller will consider part seller financing, or a modest price cut for a buyer paying all cash.

The listing states it is not SBA-eligible and gives no reason. That removes the usual loan route for a deal this size, and the reason itself could matter; it may also explain why a 7-year business with a light owner workload is priced low.
No revenue or profit trend is disclosed, and the financials carry no period. The owner's past-year focus on squeezing more return from ad spend could mean spend, and with it sales, was cut back.
New customers arrive mainly through paid Facebook and Google ads, so rising ad costs or an account suspension would hit the top of the funnel directly.
Claimed 40–50% open rates on a list this large are unusually high and are likely inflated by email apps that open messages automatically.

Why is the business not SBA-eligible?
What were revenue, profit and ad spend in each of the last three years?
What share of revenue comes from phone-sold coaching, and what are its refund and chargeback rates?

Offer the new AI music-learning platform, which already has a working funnel, as a monthly add-on to the 890,000-contact list before spending on ads for it.
Bundle a front-end course with beginner guitars through music retailers or guitar makers, opening an acquisition channel that doesn't run through Facebook or Google.
Use the existing course creators and the 'adult who tried everything else' funnel to launch a second instrument such as piano or ukulele, sold first to the current list.

Nov 4Added to Acumen Wire