Oral Microbiome Supplement Brand
Ecommerce brandFounded by a functional health practitioner, this oral probiotic and supplement brand reports a 78% repeat order rate while spending almost nothing on paid ads.
Ask $234K · Profit $80.8K · 2.9x · Quiet Light
Oct 29
- Ask
- $234K
- Revenue
- $244K
- Profit
- $80.8K
- Margin
- 33%
- Multiple
- 2.9x
- Age
- ~4 yrs (2022)
- Label
- Small Growth Play
- Reason
- Small, profitable and growing fast, with paid ads barely used and Amazon and wholesale untried, leaving room for a marketer.
Why it's interesting
- Revenue rose from about $144K in 2024 to $243K in the last 12 months, and profit more than doubled from about $32K.
- The best-seller, about 30% of revenue, is an oral probiotic built on licensed BLIS K12 and M18 strains; the other 20 products are private-label supplements such as collagen and magnesium.
- Manufacturing and fulfilment are outsourced, there are no employees, and the owner works 10-15 hours a week.
What to watch
- Most sales come from the founder's own social accounts and email, so revenue could drop once the founder steps back.
- The profit figure includes the owner's pay; a buyer who hires help for those 10-15 hours will keep less.
- The listing does not say whether the roughly $20K of inventory is included in the price.
Who it fits
A direct-to-consumer marketer who knows paid social and supplement advertising rules, with about $234K plus possible inventory cost.
Ask the seller
- What share of the last 12 months' sales followed the founder's posts or emails rather than unprompted reorders?
- Who holds the licence for the BLIS strains, and does it pass to a buyer on the same terms?
- Is the $20K of inventory included in the asking price?
Growth plays
- Recommend the oral probiotic through dentists and dental hygienists, a practitioner channel the brand has not tried.
- Use the founder's offer of whitelisting to run Meta ads from the founder's account, testing paid acquisition while keeping a familiar face.
Oct 29Added to Acumen Wire