Amazon brandNov 11
Organic Functional Mushroom Supplement Brand on Amazon and Shopify
This brand sells organic mushroom supplement capsules and powders on Amazon in four countries and through its own store, and nearly 2,000 customers buy on Amazon Subscribe & Save.
- Ask
- $441K
- Profit
- $110K
- Multiple
- 4.0x
- Ask
- $441K
- Revenue
- $807K
- Profit
- $110K
- Margin
- 14%
- Multiple
- 4.0x
- Age
- 5+ yrs, with more than five years of SKU-level data
How it rates
ValuationHigh
Similar Amazon brands we've tracked mostly ask 2.2–3.1x profit; this one asks 4.0x.
Durability
Sales are up 20% over 2 years across 22 products and many subscribers, but Amazon carries most sales.
Hands-off—
Owner hours and staff aren't stated.
Why it's interesting
- 1,957 customers were on Amazon Subscribe & Save in August 2026, up 22% year over year, and subscriptions on Amazon and Shopify made up 28.7% of gross sales ($231,639).
- Its certifications include USDA Organic and Canadian NPN product registrations, and its US trademark is registered.
- It has 22 US and Canada products, and none makes up more than 12% of sales. Seasonality is minimal.
- After stockouts in 2025, all four marketplaces were restocked by April 2026, and sales from March to August were 22% above the previous six months.
- It can be bought on its own or with the seller's other two brands.
What to watch
- The profit figure is contribution profit for one brand in a three-brand portfolio. Shared costs such as staff, software and the owner's time are likely left out, so profit as a stand-alone business may be lower.
- The ask is about 4 times contribution profit, above the 2.2–3.1x range that similar Amazon brands usually ask, and inventory comes on top of the price.
- Amazon is the main channel. The Shopify store relaunched only in September 2026, and the listing gives no sales split by channel.
- The 2025 stockouts were caused by the organic certification process, and the listing doesn't name the manufacturer or say how secure the supply is.
Ask the seller
- Which shared portfolio costs sit outside contribution profit, and what would this brand earn as a stand-alone business?
- What share of the last 12 months' sales came from each Amazon marketplace and from Shopify?
- Who makes the products, is there a second supplier, and what is the inventory expected to cost on top of the ask?
Growth plays
- Launch the planned pet mushroom line to existing buyers through the Klaviyo list of about 2,300 and as Amazon add-ons.
- Get EU organic certification to grow beyond France into Germany, Italy and Spain on Amazon.
- Pitch natural food stores and co-ops on wholesale, using the USDA Organic certification and the fact that the products contain no grain fillers.
Nov 11Added to Acumen Wire