← All businesses

Shoppers buy about $24M a year of its pantry staples and pet nutrition on Amazon in Europe, mostly without paid ads.

Ask $13M · Profit $2.58M · 5.0x · Acquire Weekly

Worth StudyingOct 24
Ask
$13M
Revenue
$24.5M
Profit
$2.58M
Margin
11%
Multiple
5.0x
Age
~7 yrs (2019)
Label
Worth Studying
Reason
7 years on Amazon and still growing, but an 11% margin is too thin, and the asking price is unsettled.

Why it's interesting

  • Selling on Amazon since 2019; net sales grew 23% in FY2025 and 9% in Q1 2026.
  • About 77% of gross sales are organic rather than paid, and pantry staples and pet nutrition are repeat purchases.
  • TTM EBITDA of EUR 2.28M (~$2.58M) on EUR 21.64M sales was verified against the seller's P&L.

What to watch

  • 100% of sales are on Amazon, so fee changes, account health and ranking shifts all fall on one platform.
  • The ask is unconfirmed: the Acquire Weekly email shows $13M, while a separate listing for the same portfolio asks EUR 16.5M.
  • A few SKUs need regulatory review, and a 10.5% EBITDA margin is thin for food products.

Who it fits

An Amazon EU operator with food-compliance experience and capital for an eight-figure portfolio.

Ask the seller

  1. Which SKUs need regulatory review, and what share of sales do they represent?
  2. What share of EBITDA comes from pet nutrition versus pantry staples?
  3. What are Amazon fees and storage costs as a share of sales, and how have they moved since 2024?

Growth plays

  • Open Kaufland.de or German organic grocery retail as a second channel to reduce 100% Amazon dependence.
  • Push Subscribe & Save on the highest-volume pantry staples to lock in repeat orders, if not already used.
Oct 24Added to Acumen Wire
Listed by Acquire Weekly