Amazon brandNov 12
Patent-Protected Damascus Hunting Knife Brand on Amazon
It sells handmade Damascus and D2-steel hunting knives on 12 Amazon marketplaces, and its best-selling line has a design patent until 2038. Its profit leaves out shared portfolio costs.
- Ask
- $624K
- Profit
- $178K
- Multiple
- 3.5x
- Ask
- $624K
- Revenue
- $805K
- Profit
- $178K
- Margin
- 22%
- Multiple
- 3.5x
- Age
- 5+ yrs (five years of SKU-level data)
How it rates
ValuationHigh
Similar Amazon brands we've tracked mostly ask 2.2–3.2x profit; this one asks 3.5x.
Durability
A US-patented best-seller on 12 Amazon marketplaces, but nearly all sales are Amazon and North American sales are falling.
Hands-off
Suppliers and Amazon FBA handle production and shipping, with 70 SOPs, but owner hours aren't stated.
Why it's interesting
- The main product line brings in about 51% of sales and has a US design patent until 2038.
- Sold on 12 Amazon marketplaces (the US, Canada, Mexico and nine in the EU), with 7,306 ratings across its 13 US listings, each rated 4.2 to 4.6 stars.
- The handover comes with about 70 written SOPs, SKU-level data going back five years and a support team. The brand can be bought alone or with the portfolio's two other brands.
- Ad spend runs at 12.8% of sales.
What to watch
- The $178K is contribution profit before shared platform costs. A buyer of this brand alone would likely have to cover shared costs, such as staff and software, that the listing doesn't show.
- North American sales fell about 12% over two years. Retiring 20 SKUs explains only 40% of that drop.
- Almost all sales go through Amazon. A suspension on Amazon France cost an estimated $25K to $32K a year, and the Shopify store only relaunched in September 2026.
- November and December bring in 41% to 43% of each year's sales, and inventory comes on top of the asking price.
- At about 3.5 times this pre-overhead profit, the price is above the 2.2 to 3.2 times that similar Amazon brands usually ask.
Ask the seller
- Which shared platform costs would a buyer of this brand alone have to cover, and what is profit after them?
- What were total revenue and profit for each of the last three years, broken out by marketplace?
- What caused the Amazon France suspension, and how much inventory is included at what cost?
Growth plays
- Use the process that reinstated the two best-sellers on Amazon France to relist the rest of the catalog there.
- Offer wholesale to hunting outfitters and bushcraft or outdoor retailers, an area the listing says has had little effort.
- Promote the knives as Father's Day and hunting-season gifts to spread sales beyond November and December.
Nov 12Added to Acumen Wire