Ecommerce brandNov 9

Patented Foot-Controlled Stage Lighting Pedal Brand for Live Performers

Its patented pedal lets musicians and worship teams control stage lights with their foot, and visits to its site have more than tripled since 2024.

ValuationHigh

Similar ecommerce brands we've tracked mostly ask 1.4–3.2x profit, or 1.2–2.9x adjusted for the owner's workload; this one asks 3.7x.

Durability

11 years old with patents and 22% repeat orders, but it relies on Meta ads and one manufacturer.

Hands-off

The owner works only 5 to 10 hours a week but packs and ships every order from a garage.

It owns 4 active U.S. patents (3 utility, 1 design), plus a trademark and its own firmware, and has used the same contract manufacturer since 2015.
It spends about $50 a day on Meta ads at a cost of $44 per new customer, against an average order of $428. Profit is about half of revenue.
Monthly site visits averaged 1,468 in 2024, 3,918 in 2025 and 4,965 from January to May 2026.
482 of its 2,187 orders are repeat orders (22%). It has 4,000 email contacts and 17 products, including accessories and replacement parts.

The listing gives only one year of sales and profit, so there is no sign yet that the jump in site visits turned into higher sales.
It has relied on the same main manufacturer since 2015 and Meta is its only paid channel, so a supplier problem or rising ad costs would hit sales directly.
Orders ship from about 700 sq ft of garage space, so a buyer needs storage space or a 3PL, which would likely cut into the margin.
At about 3.7 times profit, the price is above the 1.4 to 3.2 times that similar ecommerce brands usually ask.
The listing page shows less stock than the email did (554 black pedals vs 712), and neither says whether inventory is included in the price.

What were revenue, profit and order count for each year since 2021?
Is the current inventory included in the price, and what are the manufacturer's lead time and minimum order?
When do the patents expire, and is there a written agreement with the manufacturer covering tooling and exclusivity?

Sell through companies that supply sound and lighting gear to churches, since worship teams already buy the pedal and want simple lighting without a technician.
List the pedal and bundles on Reverb, where gigging musicians already shop for effects pedals, and bring in past buyers with power-bank and diffuser upgrades.
Make short demo videos of the pedal at live shows for YouTube and TikTok, since the listing says there is little good content about portable stage lighting for small performers.

Nov 9Added to Acumen Wire