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A trademarked Amazon brand of 63 travel and outdoor products for pet owners, two of them ranked among the top sellers in their subcategories.

Ask $96.7K · Profit $48.4K · 2.0x · Empire Flippers

Nov 2
Ask
$96.7K
Revenue
$518K
Profit
$48.4K
Margin
9%
Multiple
2.0x
Age
2 yrs (Apr 2024)
Label
Small Growth Play
Reason
A finished, well-reviewed product line that makes real but modest profit and sells only on Amazon US, leaving a marketer clear channels to add.

Why it's interesting

  • Several listings carry 500+ reviews at 4.3-4.5 stars, and two best sellers sit in the top 20 and top 100 of their Amazon subcategories.
  • Trademarked and Brand Registered, with 63 SKUs already developed; the seller reports 3-5 hours a week and offers 60 days of support.
  • About $518K of revenue comes from Amazon alone, with no Shopify, Walmart, TikTok Shop or European sales yet.

What to watch

  • Profit is only 9% of revenue, so a modest rise in ad costs, Amazon fees or freight could wipe out much of it.
  • Everything flows through one channel (Amazon US) and one supplier in China; a supplier problem or account suspension would stop sales.
  • No revenue trend is shown, so it is unclear whether the 2.5-year-old brand is growing, flat or fading.
  • The Seller Central legal entity is locked to the US, which likely limits how the account can be transferred to a buyer.

Who it fits

An Amazon seller comfortable with PPC and overseas sourcing who can put in a few hours a week and wants to widen margins on a small brand.

Ask the seller

  1. Where does the money go between revenue and the 9% net: PPC, Amazon fees, freight or storage?
  2. Who owns the product designs and any moulds, and is there a second factory ready if the current one fails?
  3. Does the US-locked Seller Central entity mean the buyer needs a US company, or will the brand move to a new account?

Growth plays

  • Add more sizes and colours to the two ranked best sellers, using review weight those listings already carry.
  • Post short videos of pets using the travel and outdoor gear on TikTok Shop, a channel the brand does not sell on yet.
Nov 2Added to Acumen Wire
View at Empire Flippers ↗

Acumen Wire labels

Every business here gets one label: the reason it made the list. Listings that fit none are left out.

Solid Business, Fair Price
Established (5+ years), profitable (20%+ margin), steady, and fairly priced. A serious candidate to buy.
Solid Business, High Price
Meets the same quality bar, but the asking price is hard to justify.
Worth Studying
An interesting model or growth story, or a larger business that doesn't meet the Solid bar. Better to learn from than to buy.
Small Growth Play
A small working business ($25K+ revenue, $10K+ profit) that a skilled marketer could grow.