Acumen Wire
← All businesses

Probiotic and Keto Supplement Brand

Amazon FBA + DTC + TikTok Shop

Its probiotic and keto supplements carry more than 70,000 Amazon reviews averaging 4.7 stars. The latest monthly accounts end in January, so most of this year is unseen.

Ask $2.5M · Profit $575K · 4.3x · Acquire Weekly

Worth StudyingOct 24
Ask
$2.5M
Revenue
$3.25M
Profit
$575K
Margin
18%
Multiple
4.3x
Age
~10 yrs (2016)
Label
Worth Studying
Reason
Profit doubled last year at this 10-year-old brand, but its 18% margin misses the 20% bar.

Why it's interesting

  • Brand since 2016 with 70,000+ Amazon reviews at a 4.7 average, sold on Amazon, TikTok Shop and DTC.
  • Profit more than doubled from FY2024 to $556K in FY2025 as marketing spend fell; TTM net profit of $575K was verified against the seller's P&L.
  • Consumable products at $19.99–$29.99 suit repeat buying.

What to watch

  • The latest P&L month is January 2026, so most of this year's performance is unseen.
  • Discounts grew to about 20% of gross sales, which suggests sales may lean on promotions while marketing is cut.
  • Trademark ownership needs confirming, and the margin is 17.7%.

Who it fits

An Amazon and TikTok Shop operator who can verify trademark title and bring discounting under control.

Ask the seller

  1. Who owns the brand trademark today, and in which countries is it registered?
  2. What did monthly sales and profit look like from February 2026 to date?
  3. How did revenue change in FY2025 when marketing spend was reduced?
Oct 24Added to Acumen Wire
Listed by Acquire Weekly