This planner and habit-tracking phone app has over 4 million downloads and was picked by Google Play as one of its best apps of 2025.
Ask $1.2M · Profit $338K · 3.5x · Acquire.com
Oct 24
- Ask
- $1.2M
- Revenue
- $729K
- Profit
- $338K
- Margin
- 46%
- Multiple
- 3.5x
- Age
- 2 yrs (Feb 2024)
- Label
- Worth Studying
- Reason
- Large, profitable and growing about 65% a year, but launched only in February 2024, too young to rate as a purchase.
Why it's interesting
- 17,100 active paid subscriptions and a 4.7/5 rating, built on a library of 2,800+ templates across 120+ planning and wellness categories.
- Revenue grew 65% over the last year, and the broker says users arrive organically rather than through paid ads.
- A 46% margin on $729K of revenue leaves room to spend on marketing without losing money.
What to watch
- Last month brought in $46K, well below the roughly $61K monthly average implied by the 12-month revenue, which suggests growth has slowed or the business is seasonal.
- Much of the recent growth may trace to the Google Play award, a boost that may not repeat.
- The profit figure is an adjusted one, and the listing gives a team of 2-20 and India as the country without saying who runs product and templates or whether they stay.
Who it fits
A buyer with mobile subscription experience who can manage a remote development team and app store marketing, with over $1M to deploy.
Ask the seller
- Why was last month's revenue of $46K well below the 12-month average, and which months are strongest?
- What share of subscribers and revenue comes from Android versus iOS, and how did sign-ups change after the Google Play award?
- What costs are added back to reach the adjusted profit, and which team members would stay after a sale?
Growth plays
- Run a late-December push on annual plans around New Year goal-setting, when demand for planners and habit trackers peaks.
- Pay productivity creators on YouTube and TikTok to film 'plan with me' setups using the app's templates.
- Translate the template library for the largest non-English markets in the user base, since templates are content rather than new features.
Oct 26Added to Acumen Wire